Episode 13: Danira Cancinos - Dani's Dulce Confections

This week we chat with Danira (Dani) Cancinos of Dani's Dulce Confections. Dani and I met as students of Amy Porterfield via her Digital Course Academy and Momentum Membership. Dani's story is one of true determination that resulted in breaking the economic and scarcity mindset cycle that was keeping her family from getting ahead.

Dani tells us how she went from making $20,000 a year working a part-time job to earning a six-figure income from building her own business. Starting in 2012, Dani would sell pastries to her local community on the side. From cheesecakes to cake pops to caramel apples and beyond, her local following continued to grow. Once she started to leverage social media to get the word out, people from across the country began to take notice and ask her to teach them how to create their own goodies.

Here's an overview of our discussion:

Growth Through Obstacles

Launching a course during COVID-19The one shift that saved her sales goalManaging a one-person business during personal illness

From Employee to Entrepreneur

When to know when to leave your jobImpact on family and friendsManaging growth expectations, pricing

The Impact of Online Courses

Investing in online courses for business growthExponential revenue growth when launching online coursesHow Dani's courses grew from $10 to $200Growing a business to six-figures in less than a year

Growing Your Audience Through Instagram

Started with 15 second tutorialsBuilding an audience through this one simple actionHow to leverage IG live and stories to grow client-baseKey tip on figuring out what to post when you're stumped

Facebook Groups to Grow the Business

How to utilize Facebook Groups as teaching platformGrowing a course from 10 people to 700Showing up and over-deliveringSegmenting courses into separate modules

Handling Guilt, Fear, Anger

Growing from a single mom of three kids, financial struggles, scarcity mindsetOvercoming anger and unhappinessDealing with 'success guilt' when making more money The impact of success while raising kidsIdentifying fear and pushing it asideBreaking a toxic generational cycleThe power of therapyBook recommendation: Joyce Meyer - Living Beyond Your Feelings: Controlling Emotions So They Don't Control You

Moving Forward - Goals and Vision

Porting content to Kajabi, social media as 'borrowed land'Continuing to create online courses, serve her communityNew membership offeringBuying her first home

Muscle Creative Wrap-Up
If you could listen to only one music artist for the rest of your life who would it be? Bethel Music

Where can people find you online?

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