Episode 11: Leading a New York Salon to Success During COVID-19 and Beyond
Small Business, Big Mindset
English - June 02, 2020 05:00 - 47 minutes - 32.3 MB - ★★★★★ - 16 ratingsEntrepreneurship Business small business women in business entrepreneurs micro business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We all know, either from first-hand experience or via media coverage, how hard New York has been hit with COVID-19. This week we speak with Melissa McLoughlin owner of MB Studio Salon & Spa in Rochester, NY. Since the time of this recording, hair salons in certain regions have been able to reopen in NY as part of phase 2 announced May 29.
We discuss the impact of COVID-19 on Melissa's business, the impact on her staff, and how the salon experience will change for clients upon re-opening. In addition, we take a look at the challenges of knowing when to go from a sole proprietor to hiring your first staff member...along with the challenges that go along with expanding your team.
Here's a quick overview of what we covered:
The COVID-19 Impact in NY
Showing up consistently during uncertain timesThe slap in the face that are the high level of restrictions to reopen in NYSelling retail to keep income coming in to make ends meetThe 4 core steps to take to keep your clients and employees engagedGetting Scrappy: Opening a Salon at the Age of 28
Attending and graduating high school and hair school at the same time while working multiple jobsTransitioning from hairdresser to salon ownerBuilding a brand, not just a companyThe Rachel Hollis connection & leadershipBuild It: Key Insights When Starting a Business
Stopping the slippery slope of buying unnecessary business supplies If you're not driven and humble, rethink being a business ownerHair trends and competitorsLeveraging social media and YouTube to consistently learn and stay ahead of the gameThe Art of Hiring and Expansion
Hiring staff with the right skillset and culture fitThe hardest part of hiringSocial media as a tool to find your next hireKnow every single part of your business before you hireWellness Measures
Phone reminders with intentional promptsThe impact of a gratitude journalLooking Ahead
The risk of losing clients with re-opening restrictionsPost-covid plans - exciting expansions in the worksThe concern of a covid outbreak in the winterMuscle Creative Wrap-Up
If you could listen to only one music artist for the rest of your life who would it be? OneRepublic
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