Double-Digit Growth Despite Catastrophic Events

Where do I start with this one? Andrew Rincon is owner of CraigO's in Lakeway, currently one of the four independently owned locations in the Austin area. I was told of his heart and solid character and that we had to have him on the show! Our discussion reiterated what others had told me - heart of gold, this one. We discussed so much that is so valuable for fellow business owners to hear - Andrew is incredibly transparent.

Not sure if you've seen the news (or experienced it first-hand), but Texas was hit with historic snowfall, ice, and sub-zero temperatures in mid February. For a state that essentially never sees such weather, most were ill-prepared. Hundreds of thousands were without power, others were without water - some were without both…for DAYS. We discuss how Andrew, his team, and friends stepped up to serve the community during this time.

Discussion Highlights: 

The Start

Started in the restaurant business in 2006 at CraigO'sMade the move to owning an insurance agencySchool, west TexasThe restaurant business kept calling!

 The Shift

He answered the call!Bought the CraigO's Lakeway location in 2018Over three years grew the business exponentially (we're talking consistent double-digit growth year over year)Successfully navigated a global pandemic and a snowstorm that shut down the city

The Strategy

Implemented out-of-the-box ideas to thrive in the face of COVID-19 restrictionsShifted a business model mid-pandemicDiscovered the foundation required to thrive in the midst of catastrophic challengesAdopted new tools such as Popmenu

The Action

Steps to streamline a franchise for increased efficiency and productivityImplemented best operational practices for a growing brand and businessThe tweak to their marketing strategy that changed everythingThe power of the email list 

The Mindset

Really unplug when not at work. And take off your Apple Watch!Take time to rechargeCook for loved onesMeet-up with local business owners

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? Turnpike Troubadours

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