Small Biz Buzz, by Keap
163 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 135 ratingsKeap’s new podcast is back and better than ever! Join the hosts of Small Biz Buzz every week as they discuss what it takes to experience success in getting a small business off the ground. Starting a business can be daunting, but you don’t have to go it alone. Join Keap’s hosts and special guests for an open and real conversation about what it takes to achieve the business growth that will help your company gain a good reputation and establish a steady stream of customers. The show will feature experts that will share triumphs, failures, and lessons learned in their journey from struggling entrepreneurs to successful business owners. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world. Tune in every week wherever you listen to podcasts.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
144—Big Grit: Jaspreet Singh
June 23, 2021 01:39 - 26 minutes - 40.3 MBJaspreet Singh, founder of Minority Mindset, joins Small Biz Buzz in the final episode of Season 2 of our Big Grit docuseries to talk about his journey to entrepreneurship. He's seen every part of entrepreneurship from being scammed by a marketing agency out of his entire budget for a product launch to hitting 1 million subscribers on YouTube. He shifted from taking the MCAT to closing on his first real estate investment in less than 24 hours. Jaspreet is a prime example of Big Grit and ha...
143—Big Grit: Justin Wise
June 08, 2021 15:47 - 43 minutes - 64.1 MBJustin Wise, founder of The Different Company, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about his journey to entrepreneurship. After teaching himself the basics of digital marketing while his family began to grow, Justin had a pivotal moment with a boss that changed everything. He ventured out on his own, built his first successful business, but found himself at another impasse. He asked himself the question: "what makes me different?" The answer led to T...
142—Big Grit: Monica Kline
May 25, 2021 14:53 - 46 minutes - 82 MBMonica Kline, who is the founder of IDentity Brand, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about how she used technology to grow her business after numerous setbacks and challenges. Monica experienced great losses throughout her journey to entrepreneurship, but she continued to bet on herself and her dream. She is the true definition of Big Grit.
141—Jennifer Hudye—Conscious Copy & Co.
May 11, 2021 16:54 - 38 minutes - 70.1 MBWe’ve got Jennifer Hudye of Conscious Copy & Co on the show this week and it was a stellar show for marketers, copywriters or anyone looking to boost their e-commerce game. Conscious Copy & Co helps entrepreneurs and business owners communicate their message through the power of copy in a way that gets people to take action. “I started it about five years ago and really stumbled upon just this whole skill set of copywriting. I never grew up as a writer or considering myself a writer. Ba...
140—Uri Bram—Being Remotely Functional
March 24, 2021 16:00 - 29 minutes - 58.2 MBOn small biz buzz this week we’ve got the founder of article curation site thebrowser.com and author of Thinking Statistically, Uri Bram. “Every day we read hundreds of articles and select our favourite five for you to enjoy, so you'll always have interesting things to ponder and fascinating ideas to discuss at dinner.” - The Browser We’ll be discussing realistic timelines for “overnight success”, how happy subscribers are the most cost effective marketing agency, and how to tell when yo...
139—Jake Johnson—Brand & product marketing
March 10, 2021 08:00 - 36 minutes - 55.1 MBJake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings “There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”. We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base. “There's...
138—Grady Kerr—Lessons from a failed entrepreneur
February 24, 2021 19:00 - 30 minutes - 46.7 MBGrady Kerr talks with the team about his years as an entrepreneur leading up to his joining Keap and becoming one of the most well known faces in the company with his popular Automation Hours webinars. “When you're stuck putting out fires. Your day is managing you." We’ll discuss the global concept of follow up as a critical growth action and how your brand needs to be an extension of yourself if you want to ensure quality control. You’ll also get an earful as we discuss one of the mos...
137—Mwale and Chantel Henry - 2020’s IKON AWARD WINNERS
February 10, 2021 08:00 - 49 minutes - 85.3 MBMeet Mwale and Chantel Henry, THE WINNERS OF 2020’s IKON AWARDS!!!! Not to mention owners and founders of https://thebestsellersacademy.com/ where they help speakers and aspiring authors gain visibility and brand credibility by turning their story into a bestselling book. Keap has a special place in its business tech heart for these two. Listen in and learn from Mwale and Chantel about their business, the four P’s of possibility, and their journey to find one another. This show is an a...
136—Stephanie Haworth—Design, management, collaboration and clients
January 27, 2021 19:00 - 44 minutes - 65.9 MBListen in as we talk with Keap Creative Manager, Stephanie Haworth. In addition to being the guiding hand behind Keap’s copywriting, design, and UX; Stephanie has agency design chops and was willing to share the inside insights she’s gleaned from years in the industry. “It's very important not to be insular as an agency owner and not see everyone as your competition. “ Learn how to every agency is differentiated by their teams and what it says about how well they suit different clients. ...
135—Toccara Karizma—The state of facebook ads
January 13, 2021 08:00 - 47 minutes - 69.2 MBDigital marketing expert Toccara Karizma joins us to discuss where you should and shouldn't be spending your marketing budget. Facebook ads are an ever-changing animal, Toccara has made it a point to track the ebs and flows of digital marketing as well as the red flags to watch for when hiring outside agencies. Listen in to get insights on CPMs, UTFs, and how they can be the difference between dynamic marketing partners and flat out scam artists.
134—Ernest Saco—Automation, growth and serial entrepreneurship
January 06, 2021 11:00 - 41 minutes - 74.3 MBThis week, we've got info on automation from a serial entrepreneur who also has the inside scoop on exactly how powerful Keap can be. Ernest Saco (Sr. Product Manager at Keap) joins us to discuss developing a brand, building a successful business from an idea and making the most of your sales and marketing automation. Want to take your online sales to the next-level? This is the show for you.
133—Alex Edlund—What is demand generation?
December 09, 2020 09:00 - 45 minutes - 80.3 MBAlex Edlund, Keap’s head of demand generation, joins Small Biz Buzz to talk about generating demand for your product and business and creating brand awareness. His team is responsible for acquiring new customers via marketing, and a lot of the marketing that Alex does is performance-marketing related. It's about getting more leads, more opportunities and sales so the business can grow. “In demand gen, when we look across my team, it is practically every channel that aids in driving new...
132—Rajesh Bhatia—Automation and AI for small business
November 25, 2020 09:00 - 34 minutes - 64.4 MBRajesh Bhatia, CTO of Keap, joins Small Biz Buzz to talk about the relationship between AI and automation and how they make entrepreneurs’ lives easier. While conquering the chaos of a small business, entrepreneurs have so many things to worry about, mainly, their sales and marketing, which can be easily automated. For example, if somebody comes to your website and they populate a “contact me” form, the goal is to automate the communication by collecting and transferring the data to a lead...
131—Big Grit: Nate Shaw
November 18, 2020 09:00 - 51 minutes - 89 MBNate Shaw, who is the CEO of Brooklyn Music Factory, joins Small Biz Buzz in our Big Grit docuseries to talk about his company’s vision to create a community online that provides the same kind of opportunities and deep connections as teaching music in person. “The whole world can be a community,” said Nate. “At Brooklyn Music Factory, one of our real opportunities in 2021 is figuring out how to grow a meaningful, communal connection online that matches the version we have in person.” Nat...
130—Big Grit: Valerie Aprahamian
November 11, 2020 09:00 - 34 minutes - 65.4 MBValerie Aprahamian, who is the founder of Advocates for Angels, joins Small Biz Buzz in our Big Grit docuseries to talk about how her company supports and protects parents of children with special needs and developmental disorders through their Individual Education Programs (IEPs). Valerie’s daughter, Chanel, was diagnosed with autism and a very life-threatening seizure disorder, at the age of three years old, by a team by pediatric neurologists at UCLA. That doctor told Valerie that Chane...
129—Big Grit: Natasha Davis
November 04, 2020 09:00 - 43 minutes - 76.9 MBNatasha Davis, who is the founder and CEO of Impact Branding Consulting, joins Small Biz Buzz in our Big Grit docuseries to talk about her journey from being a nurse to realizing her real passion of becoming an entrepreneur and all the obstacles she had to overcome to be successful. “It takes time. Shifting from a mindset of being an employee is a big shift to being an entrepreneur, but then you have to shift from being an entrepreneur to being an employer, to being a business owner,...
128—Clate Mask—The meaning of Big Grit
October 28, 2020 09:00 - 50 minutes - 87 MBClate Mask, Keap’s CEO, joins Small Biz Buzz to talk about the mindset of entrepreneurs versus small business owners and how having grit can get you through the hard times. Clate expresses the fact that the entrepreneurial journey is hard enough, let alone with the curve balls like we've had this year. COVID-19 really clarified the difference between the typical small business owner and the entrepreneur. “The typical small business owner generally lives in a very concerned state of being...
127—Paige Clark—Using social to win local
October 21, 2020 09:00 - 38 minutes - 70.6 MBPaige Clark, Keap’s Corporate Communications Specialist, joins Small Biz Buzz to talk about utilizing the small business aspect in local marketing when it comes to social media. “If you're really working on growing [your] small business, you want to focus on the people who are your market,” said Paige. “And that's why you want to start with this local bubble on social media.” Per Paige, the first place you should start, whether it’s on Instagram, Facebook or Twitter, is geotagging your l...
126—Kristen Boss—Selling Confidently
October 14, 2020 09:00 - 44 minutes - 78.8 MBKristen Boss, a business coach geared toward women entrepreneurs, joins Small Biz Buzz to discuss the challenges business owners face to make their first $100K, how to sell confidently and know when it’s time to pivot. “Why not get there faster by learning from an expert, hiring mentors, getting involved in masterminds? Go get educated!” said Boss when it comes to selling. “It's always going to return back to you. I love grit for building business. It's where a passion and perseverance m...
125—Jason Komosa—How to manage work life balance when life goes sideways
October 07, 2020 09:00 - 42 minutes - 76 MBJason Komosa, chief business officer at BlackCart and mental coach, joins Small Biz Buzz to discuss the importance of maintaining a work-life balance mentality when things hit the fan, especially while we’re all working through COVID-19. Let’s face it, we are living in a world where overwork is overvalued–this idea of we’re working so much to get onto the next task, then onto the next, and the next. Then we develop chronic stress and ultimately, it's the number one enemy of success. It ...
124—Ramon Ray—Building community in a changed world
September 30, 2020 09:00 - 44 minutes - 79.4 MBRamon Ray, the founder of SmartHustle.com, joins Small Biz Buzz to discuss how to build a community around your small business in which you can actively engage with customers and see more growth. Ray emphasizes how important it is to bring people together and serve them value as well as provide solutions to your customers’ problems after they have come to know, like, and trust you. “This is what community is about. I would encourage you to get people together on a video call, get peo...
123—Amber Anderson—Curated marketing to underserved demographics
September 23, 2020 09:00 - 32 minutes - 62.5 MBAmber Anderson, owner of Tote + Pears, joins Small Biz Buzz to discuss how to market to an underserved audience with the appropriate ads, in this case, women and their families. Amber Anderson’s agency, Tote + Pears, focuses on supporting startups with product management and branding. About two and a half years after launching, she made the decision to focus 100% on women–women being consumers, women being employees, and women being the thread that tied a lot of things together. “[Women]...
122—Pam Slim—Taking TMAs Further
September 16, 2020 09:00 - 48 minutes - 84.6 MBPam Slim, owner of Main Street Learning Lab, once again joins Small Biz Buzz to discuss how little marketing actions make it easier to take action in your small business. Slim recommends that small business owners leverage ecosystem development and partner development to look at ways in which they can understand their bigger systems. “I call [it] tiny marketing actions, which can definitely be marketing actions where you're planting the seed to get the word out, where you get more visibi...
121—Jeremy Ryan Slate—How to compete like a big brand without spending a lot
September 09, 2020 19:00 - 37 minutes - 69.2 MBJeremy Ryan Slate, who's the founder of Create Your Own Life podcast, joins Small Biz Buzz to discuss how your small business can compete with big brands without breaking your budget. When it comes to building your marketing strategy, Slate recommends thinking of your journey as climbing a flight of stairs. You have to figure out what the bottom stair is so you can start climbing up. You want to find out which stairs are already getting you there. It's the smaller ones, more niche, more ...
Worst Business Ideas in History: Foodfight!
September 02, 2020 09:00 - 26 minutes - 37.8 MBFoodfight! is the animated feature that is the center of discussion in this episode of Worst Business Ideas in History. The hosts break down what went wrong with the release of the 2012 film produced by Threshold Entertainment and directed by Lawrence Kasanoff that received very low ratings and nothing but negative reviews. They also tie in how important it is to listen to your business partners when you have an unpopular idea that may cause irreparable damages to your organization in the ...
120—IndigenousCC—Importance of Diversity in your Small Business
August 26, 2020 09:00 - 46 minutes - 81.3 MBMelody Lewis and Turquoise Devereaux of the IndigenousCC join Small Biz Buzz to discuss the importance of having diversity in your small business. “Diversity has to be the foundation of your business, that's just it, because naturally, it will impact all these other areas of work–your customer relations, your marketing, all of that,” said Melody Lewis. “Diversity, the understanding of it, what it means and how to apply it, that's the tone that will ensure the sustainability of it, becau...
Worst Business Ideas in History: Atari Jaguar
August 19, 2020 09:00 - 38 minutes - 59.1 MBIn this episode of Worst Business Ideas in History, the hosts break down what went wrong with the release of the Atari Jaguar and what a disappointment it was to its target audience, mainly teenagers. This product essentially killed Atari as a corporation, as it leveraged its console to bait and switch the audience with false claims that the product was better than those of its competitive counterparts. Click play for more.
119—Ronnie & Lamar Tyler—Entrepreneurial Spirit and Diversity
August 12, 2020 09:00 - 39 minutes - 71.8 MBRonnie and Lamar Tyler of Tyler New Media join Small Biz Buzz to discuss the role of diversity in entrepreneurship and how small business owners can support each other through allyship in their respective communities. “There's a huge wealth gap, and it's not getting smaller between different groups in this country,” said Lamar Tyler. “And right now, African Americans are pulling up the rear, and we want to help close that gap through entrepreneurship.” “We are clear about our mission to ...
118—Don Capparella—The Basics of Travel and Tourism for New Consultants
August 05, 2020 09:00 - 37 minutes - 68.9 MBDon Capparella, the CEO of Quality Travel Solutions, joins Small Biz Buzz to discuss how he adapted his travel agency through the hardships of COVID-19 when the travel industry took a major hit. “We're going to save this industry. We're going to save our business and we created five pivots that we had to do to make sure that we were going to survive,” said Capparella. “We had to pivot our marketing. We had to pivot our client communications, pivot our offerings and destinations. We had t...
117—Josh Collins—Using Experience Architecture to Connect with Audience
July 29, 2020 09:00 - 38 minutes - 70 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Josh Collins, who works for an agency called Streetsense, is a TEDx alum, a speaker, and an expert in experience architecture. He will be discussing how he helps businesses design and create by leveraging experience as a strategy. “Essentially what we're talking about is serving our audience from awareness to advocacy, and everywhere in between,” said Collins. “Experience design, experience architecture really is about ac...
116—Kristin Rowan—Leveraging PR and Logistic Strategies during a Large-Scale Event Emergency
July 22, 2020 09:00 - 47 minutes - 83.5 MBSmall Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Kristin Rowan, the director of marketing and public relations and sales for Square Egg Entertainment, the parent company for Phoenix Fan Fusion, who discusses how to pivot and adjust when a large-scale event suddenly faces an emergency. In this case, the coronavirus pandemic. When it started getting bad, everything changed when everybody started to realize this didn’t look like the seasonal flu, this was different. Rowan’...
115—Chris Ducker—Why Personal Branding is Essential for Entrepreneurs
July 15, 2020 09:00 - 35 minutes - 66.5 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Chris Ducker, a personal branding expert, serial entrepreneur, and successful podcast host, who helps people monetize their expertise and their personal brand through the work he does at his company, Youpreneur. Ducker stands by the mantra of when you build the business of you, it's future-proof. It can't be copied, plain and simple. Because of your uniqueness and the way that you lean into that uniqueness is what ultimat...
114—Frank Gerola—Perpetuating Real Estate Business During a Pandemic
July 08, 2020 09:00 - 34 minutes - 64.9 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Frank Gerola, a real estate agent in the Phoenix Metro Area, who discusses how he’s adapted his business during the COVID-19 pandemic. Gerola’s business represents both buyers and sellers. One area of concern that came up for his clients was safety while looking at houses during the coronavirus. “A lot of it is comfort level, how comfortable they are,” said Gerola. “One of the things that we try to limit is the buyers' ...
113—AJ Wilcox—How Your Business Could Benefit from LinkedIn Ads
July 01, 2020 09:00 - 30 minutes - 59.6 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by AJ Wilcox, who works for an ad agency that helps with the account management side of LinkedIn Ads as well as teaching, training, consulting, auditing, and anything else individual teams need to attract leads. Wilcox expressed that the big limiting factor for LinkedIn Ads is their cost. The average cost per click, when you're using their ad network in North America, ranges from $8 to $11. This isn't traffic that's ready to...
112—Brett Curry—Creating Compelling Content for YouTube Ads
June 24, 2020 09:00 - 34 minutes - 64.8 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Brett Curry, who discusses how to leverage YouTube Ads to grow your business with a focus on ecommerce. For those small businesses that don’t have a video crew or can’t invest enough money in video production, Curry breaks down how to create a compelling YouTube ad on a budget that will still see sufficient viewership. He explains you can set your campaigns up to drive conversions, but you can also just set them up to o...
111—Jason Komosa—Creating Work-Life Balance for Business Owners
June 17, 2020 09:00 - 36 minutes - 67.7 MBSmall Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Jason Komosa, a mental coach who helps leaders achieve their goals by creating a better balance in all areas of their lives. A mental coach is a person who supports you, champions you, is your sidekick, your accountability partner, being very open, very authentic, very vulnerable. The idea is to just make you better while training your mentality, mind, and spirit. “Leaders and entrepreneurs need to make sure that th...
110—David Freedman & Kurt Donnell—Create Great Content via Growth Hacking
June 10, 2020 09:00 - 37 minutes - 68.9 MBSmall Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Freestar’s Co-founder David Freedman and President and CEO Kurt Donnell, who discuss how being advocates for publishers has maximized their revenue. Freestar maximizes publishers’ programmatic ad revenue specifically. Basically, every time you see an ad that appears on the internet, there's an entire auction that's happening in milliseconds behind the scenes. Freestar puts pressure on that auction to drive up the pr...
109—Paul Ramondo—Secrets to Successful Facebook Ads
June 03, 2020 09:00 - 46 minutes - 81.1 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Paul Ramondo, who helps small business owners and entrepreneurs generate highly-qualified leads and sales using Facebook ads and digital marketing funnels. Ramondo divulges how to use the tools that are available both intra-Facebook and extra-Facebook to find your audience, refine them, build an audience avatar, build an ad set for targeting so you can then run ads and test to see what resonates and what doesn't resonate ...
108—Mike Kim—Writing Brand Copy that Connects with Your Audience
May 27, 2020 21:30 - 41 minutes - 74.3 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mike Kim, an online educator of marketing who focuses on the personal brand and copywriting space. Kim’s business operates on two arms: copywriting for personal brands–meaning a speaker, a coach, an expert, a trainer, a thought leader, an author, anyone who's paid for their thoughts, and being a marketing consultant for some of the bigger thought leadership brands. “I always say that when you influence language you infl...
107—Mel Kettle—The Importance of Connecting Your Audience
May 20, 2020 09:00 - 41 minutes - 74.1 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mel Kettle of Mel Kettle and Associates, who is a Communication Specialist whose area of expertise is helping people connect. “I work with clients so that they can get a clear understanding of how to connect with compassion, with conviction,” said Kettle. “I help people communicate so they connect and engage with their people. Whether it’s their people, their workforce, their customers, their stakeholders, their inves...
106—Grace Abruzzo—Solopreneurship in Women’s Health
May 13, 2020 09:00 - 51 minutes - 88.3 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Grace Abruzzo, the owner of Rooted Physical Therapy, who is a physical therapist specializing in the pelvis area, and discusses how her business aligns with her passions, her calling and how she uses it to provide a service. Abruzzo typically works with women, but also works with any gender, any transitioning transgender and any age group. She got into physical therapy because she has a history of needing from when she wa...
105—Jasmine Star—Using Instagram for Your Business
May 06, 2020 09:00 - 51 minutes - 88.5 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Jasmine Star, a photographer and business strategist who empowers entrepreneurs to build a brand and market it on social media to grow their business. “Your net worth is your network and that network is really built on social these days and that has been a game changer for my business,” said Star. The secret to a successful social media presence is the ability for people to show up consistently. It wasn't until Star had...
104—Odeen Domingo—Balancing an Entrepreneurial Mission and Growing a Family
April 29, 2020 09:00 - 57 minutes - 97.2 MBSmall Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Odeen Domingo, founder and owner of CO+HOOTS Coworking in Phoenix, Arizona, who discusses his experience being an entrepreneur, a husband and a father and how he balances it all. “You're a team. A family is just not a family. You have to work together,” said Domingo. “For me, I feel like you have to have the introspective what you want in your life. We go through stages where your business is everything. Then you have a f...
103—Susan Baier—Finding Your Target Audience
April 22, 2020 09:00 - 53 minutes - 91.2 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Susan Baier, the owner and founder of Audience Audit, who talks about attitudinal segmentation and identifying an audience that actually works for a small business. As a small business owner, your audience is not based on what it looks like. Your audience is based on the problems your small business is solving, and who has them, and why your customers haven't solved them already–that is attitudinal segmentation. “In our...
102—Veronica Belmont—Product Management and Brand Evangelism
April 15, 2020 09:00 - 53 minutes - 91.1 MBSmall Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Veronica Belmont, product manager and evangelist at Adobe Spark, who divulges how those two roles at her company align in an effort to expand her brand, make decisions around products and how small businesses can leverage brand evangelists to supercharge their companies on social media. “We use Airtable within our own organization to keep track of all the content that we're posting to social or on the blog to make sure th...
101—Lindsey Schwartz—The Power of Masterminds
April 08, 2020 09:00 - 1 hour - 105 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Lindsey Schwartz, the founder of Powerhouse Women and author of “Powerhouse Woman,” who discusses how she benefited from attending mastermind programs where she got the chance to dive deep with a group of other people on the same journey that she was, which reaffirmed all of the overwhelming feelings she was experiencing about starting her own business. As far as focusing her business strictly on women, Schwartz said, “I ...
101—Lindsey Schwartz—The Power of Masterminds
April 08, 2020 09:00 - 1 hour - 105 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Lindsey Schwartz, the founder of Powerhouse Women and author of “Powerhouse Woman,” who discusses how she benefitted from attending mastermind programs where she got the chance to dive deep with a group of other people on the same journey that she was, which reaffirmed all of the overwhelming feelings she was experiencing about starting her own business. As far as focusing her business strictly on women, Schwartz said, “I...
100—Clate Mask—How to adapt your small business through COVID-19
April 01, 2020 09:00 - 38 minutes - 89.5 MBIn this very special edition of Small Biz Buzz, hosts Crystal Heuft and Scott Martineau are joined by Keap CEO Clate Mask, who talks about overcoming challenges small businesses are encountering right now during the coronavirus pandemic and the different opportunities, processes and systems entrepreneurs can leverage to adapt and keep their startups alive. “While this is an unprecedented event, there's certainly been events like it in the past in terms of taking down the economy, and cau...
100—Clate Mask—How to adapt your small business through COVID-19
April 01, 2020 09:00 - 38 minutes - 89.5 MBIn this very special edition of Small Biz Buzz, hosts Crystal Heuft and Scott Martineau are joined by Keap CEO Clate Mask, who talks about overcoming challenges small businesses are encountering right now during the coronavirus pandemic and the different opportunities, processes and systems entrepreneurs can leverage to adapt and keep their startups alive. “While this is an unprecedented event, there's certainly been events like it in the past in terms of taking down the economy, and cau...
099—Isha Cogborn—Using Your Personal Brand to Grow Your Business
March 25, 2020 09:00 - 53 minutes - 90.9 MBSmall Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by personal-brand strategist Isha Cogborn of the Epiphany Institute, which is her company. Per Cogborn when it comes to branding, it's about being able to share your expertise at a level where you can have the impact that you're really created to make. “There are a lot of people who are very bright and shiny, and they've got very slick marketing and they look great, and unfortunately, they don't have what people are looking ...