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Turning a Family Passion into a Successful Brand: Tête-à-Tête Skincare
The Beauty Standard
English - July 11, 2023 09:19 - 26 minutes - 36.1 MBHealth & Fitness Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Finding the perfect business partner can feel like trying to win the lottery. For Tête-à-Tête founders Kira and Sharon Vidergauz, it couldn’t have been easier – they were bonded at the hip the day Kira was born. Sharon, a past cytopathologist, struggled to get what she wanted out of her skincare as she entered her sixties. Kira, her daughter, was a lawyer with a passion for skincare and the inability to use her everyday products as they interfered with her pregnancy. Together, the mother-daughter duo put their heads together to create Tête-à-Tête – a clean, safe, cruelty free product line for everyone.
Tune into this week’s episode of The Beauty Standard to learn more about what it’s like running a business as a family and what sets Tête-à-Tête apart from other “clean” beauty brands.
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Topics Discussed:
- Tell us the story of Tete a Tete
- How did you decide to become business partners in skincare?
- “Inflammaging”
- How to maintain a healthy mother-daughter relationship while also being business partners
- Which product from your line is your holy grail product?
- What sets Tete a Tete apart from other "clean" skincare brands?
- How does motherhood tie into Tete a Tete