Adii Pienaar joins Brian and Benedikt to talk about his new book Life Profitability: The New Measure of Entrepreneurial Success. They talk about the concept of Life Profitability, how Work-Life-Balance doesn't really exist, and why it's important to challenge traditional ideas about entrepreneurship. 

Life Profitability: The New Measure of Entrepreneurial SuccessRyan HolidayPaulo Coelho - The AlchemistHerman Hesse - SiddharthaAndre Agassi - OpenYung Pueblo – InwardAdii Pienaar on Twitter

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