In today's episode on The Beauty Standard, Nicole chats with Emily Goodman, Senior Business Development Director at PCA Skin and Alison Adams Senior Manager of R&D and Communications at PCA Skin. They chat all about the start of PCA Skin, why it’s important as a company for them to understand the WHY behind skincare. And how PCA + Urban You helps others feel empowered and confident in the knowledge of their skincare routine and treatments.