Ski Mom Lisa Wills, Founder of Stonz (Kids Outdoor Apparel and Footwear)

Lisa Wills is a ski mom and the founder of Stonz, an outdoor apparel and footwear company for kids ages 0-6 years.  Lisa walks us through the problems she kept running into with her own kid’s outdoor apparel and how that led her to the decision to start Stonz.  Stonz is on a mission make it easy to get kids outdoors no matter the weather. They have a wide range of kids outdoor gear from snow boots (the lightest winter boot on the market), to mittens and snow suits. 

Lisa walks us through her career path and the early days starting Stonz. Wherever Lisa saw a problem with kids outdoor apparel, she set out to find a solution. Lisa makes sure all her products are well made, so they can be passed down and stay out of landfills. Stonz products are also vegan-friendly and free from harmful chemicals. 

We learn about product testing and feedback and some new products planned for the coming year. 

Lisa also gives us a great overview of her home mountain of Whistler Blackcomb, complete with year round activity recommendations.

Keep up with the Latest from Stonz

Website: https://stonz.com use code SKIMOMS10 for 10% off your purchase

Instagram: https://www.instagram.com/stonzwear

Facebook: https://www.facebook.com/stonzwear

MABEL'S LABELS

Use Code SKIMOMS to save 15% off your order.

Ski Swap season is here and we are scooping up deals. Smart ski moms know as soon as the new gear comes home it’s time for a label. Ski equipment can look VERY similar on a rack, with Mabel's Labels, parents can easily identify their kids' belongings and prevent items from being lost or misplaced. 

SHOP IKSPLOR

From infants to grown-ups, Iksplor crafts their layers from premium 100% merino wool. 

Ski Moms members can save 10% off with code: SKIMOM on the Iksplor website. Discover why every adventure feels better when wrapped in the comfort of Iksplor.

We've got a ski-themed gift for everyone on your list. Shop our gift guides here.

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