This week on Skepticality, Swoopy catches up with biologist-turned-filmmaker Dr. Randy Olson, whose latest book, Don't Be Such A Scientist: Talking Substance in an Age of Style deals with the image and communication issues facing scientists in the new media era.

Some of the book's key messages (don’t be so cerebral; don’t be so literal-minded; don’t be such a poor story teller; don’t be so unlikable) are also on display in Dr. Olson's newest feature film, Sizzle: A Global Warming Comedy.  The new movie, a mockumentary that humorously relates just how hard it is to get a film about science made in style-conscious Hollywood, is the closing film at the Imagine: Science FIlm Festival in New York this week.