SPOS #636 - Story Driven With Bernadette Jiwa
Six Pixels of Separation Podcast
English - September 16, 2018 08:30 - 52 minutes - 59 MB - ★★★★ - 86 ratingsMarketing Business Management health lifestyle fitness business entrepreneurship entrepreneur marketing leadership finance interview Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SPOS #635 - Running Down A Dream With Tim Grahl
Next Episode: SPOS #637 - The Convenience Revolution With Shep Hyken
What do you stand for? What does your brand stand for? Where are you headed? Why are you headed there? Before you build a brand, you better know your story. In her beautiful and brand new book, Story Driven - You Don't Need To Compete When You Know Who You Are, the business philosopher, Bernadette Jiwa, delivers the goods. Bernadette helps companies of all sizes to build a brand to be proud of. Bernadette is also the author of some of the most impacting business books that you will ever read: Hunch, Meaningful, Marketing: A Love Story, Fortune Cookie Principle, Difference and Make Your Idea Matter. It was a thrill to have her back on the show to discuss Story Driven and her optimizes for brands. Enjoy the conversation....
Running time: 52:58. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Bernadette Jiwa. Story Driven. Hunch. Meaningful. Marketing: A Love Story. Fortune Cookie Principle. Difference. Make Your Idea Matter. Follow Bernadette on Twitter. This week's music: David Usher 'St. Lawrence River'.