SPOS #480 - The Brand Flip With Marty Neumeier

Welcome to episode #480 of Six Pixels Of Separation - The Mirum Podcast. I have read loved and re-read every little book that Marty Neumeier (he's also the Director of Transformation at Liquid Agency) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in (re: a wealth of knowledge). Slowly. Over time. He also writes books that you will go back to you. Every year. With joy. With that, I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of "what does it mean"? Currently, I am in the middle of reading the book, The Designful Company by Marty. I am loving it. Much like Marty's other books (The Brand Gap, Zag, The 46 Rules of Genius, and others), it is beautifully designed (typography matters!) and written in an easy-to-understand way. I reached out to Marty for this podcast. He was just launching his latest book, The Brand Flip. Do you have it? You have to get it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #480 - Host: Mitch Joel.

Running time: 55:52. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's my conversation with Marty Neumeier. The Brand Flip. The Designful Company. The Brand Gap. Zag. The 46 Rules of Genius. Follow Marty on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #480 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson liquid agency marketing blog marketing podcast marty neumeier mirum mirum agency the 46 rules of genius the brand flip the brand gap the designful company twitter wpp zag