Big Eye Agency is a large firm dedicated to helping businesses grow using cutting edge marketing and data. The agency recently did a study of pet owners to determine trends, how they're spending money, where they're spending money, and who is doing the spending. The results are a must have for anyone owning a pet related business.



In this episode I interview Adrian Tennant, the Vice President of Insights who headed up the study. You'll learn about additional products you can add to your service to make more money, what age groups are spending, how to target men or women in advertising, which advertising that consumers are paying attention to, and more.



EPISODE NOTES: Let's Talk Data!