Feeding Frontliners with Ben Goldberg

Doctors, nurses, healthcare workers and hospital staff have emerged as soldiers and heroes in our war against COVID-19. For those of us sheltering in place, we might feel a little lost or even powerless in this situation. But for people like Ben Goldberg, a native New Yorker, supporting frontliners the best way he knows how was a no-brainer. Ben is the founder and president of the New York Food Trucks Association (NYFTA), and in response to the COVID-19 crisis, the NYFTA and its members urgently rolled out "Frontline Food Trucks", a program that provides thousands of healthcare workers free servings of coffee and other nutritional snacks and meals every day via their food trucks. NYFTA partnered with brands like Sweetgreen, Chobani and La Colombe whose donated products help feed tens of thousands of frontline medical staff who are not only risking their lives, but who have also been deprived of food options due to hospital cafeterias and surrounding food establishments shutting down.



In this episode, you'll also hear from Julia Perez, Digital Marketing Director at CORE Foods. CORE Foods makes organic, fresh, healthy on-the-go snacks and as a B Corporation, it's also committed to reinvesting profits back into their food, community, and movement. To support the Frontline Food Trucks program, the company donated over 10,000 of their Organic Overnight Oat Bars + Probiotics.

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To learn more and get involved with #FrontlineFoodTrucks, visit www.gofundme.com/f/frontline-food-trucks-nyc

To learn more about CORE Foods, visit www.corefoods.com



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