The business boneyard is full of companies that were infected with “circular” customer service! Are we taking customers on a never-ending journey, that seems full of lip service, and zero action? Like a mouse on a wheel, many customers experience the ugliness of pursuing service, only to find their efforts lead them around, and around, and around, with no resolution in sight. My wife and I just endured such a three-month journey, and it was not our first such experience. Many of us have experienced this service wheel on more than one occasion! This episode offers an invitation to search, and destroy any “circular” service that maybe infecting your company! Kick back, do a little day dreaming, and get rid of any “stinkin-thinkin” that may be leading your customer service department. The likely outcome for “circular” service providers is the business graveyard!

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