SIMPLE brand With Matt Lyles
141 episodes - English - Latest episode: 5 months ago -Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
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Episodes
Chris Wallace - Frontline Employees: Your Key to Customer Insight
December 13, 2023 11:00 - 36 minutes - 24.8 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace. Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies. Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your frontline to care more about your brand. Here’s what we discuss: How to move a vision from the C-suite to the ...
Derrick Daye - Building a Brand That Lasts
November 29, 2023 10:00 - 36 minutes - 25.1 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye. Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence. He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands. Derrick and I discuss what go...
Karin Hurt - Courageous Cultures
November 08, 2023 10:00 - 42 minutes - 29.2 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Karin Hurt, author of Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates. Karin is the founder of Let’s Grow Leaders, a training firm focused on helping human-centered leaders find clarity in uncertainty, drive innovation, and achieve breakthrough results - without losing their humanity. She’s an international keynote speaker. In fact, Inc. Magazine says she’s one of the top 10...
Sylvie di Giusto - Discover Your Fair Advantage
October 25, 2023 09:00 - 47 minutes - 32.5 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business. Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she’s the bestselling author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business. Sylvie and I talk ab...
Nancie McDonnell Ruder - The Art and Science of Marketing Leadership
October 04, 2023 09:00 - 41 minutes - 28.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that their external marketing efforts are more focused and more effective. She’s an adjunct professor of Integrated Marketing Co...
Henna Pryor - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe
September 20, 2023 09:00 - 43 minutes - 29.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. Henna’s a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. And Henna’s the author of Good Awkward. How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. Henna and I discuss...
Phil Mershon - Unforgettable: The Art and Science of Creating Memorable Experiences
September 06, 2023 09:00 - 47 minutes - 32.6 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences. Phil’s the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Summit for over a decade. Drawing from over 25 years in creating customized events, Phil's a master at delivering and teaching others how to deliv...
Tiffani Bova - The Experience Mindset: Changing the Way You Think About Growth
August 23, 2023 09:00 - 43 minutes - 30 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth. Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce. She’s been named twice as one of the top 50 business thinkers in the world by Thinkers50. She’s a regular contributor to Forbes, Entrepreneur, Fast Company, and Harvard Business Revi...
Dave Norton - Ensure Your Customer's Time is Well Spent
August 16, 2023 09:00 - 33 minutes - 23 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Dave Norton. Dave’s the Founder and Principal of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers. And he co-hosts the Experience Strategy Podcast where he explores how organizations create deep and meaningful relationships with their customers. Dave and I discuss all the right ways to design your customer experience so that your customers won’t see it as tim...
David Burkus - Best Team Ever: The Surprising Science of High-Performing Teams
August 09, 2023 09:00 - 45 minutes - 31 MBIn this week’s episode of the SIMPLE brand podcast, I talk with David Burkus. David’s written six award-winning books. He’s delivered three TEDx talks that have been viewed over two million times. He’s been featured by the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and more. And he’s consistently ranked as one of the top world business thought leaders by thinkers50. David was actually our very first guest on episode 2 talking about how to inspire and align your...
Evelyn Starr - Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling
August 02, 2023 09:00 - 36 minutes - 25.4 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Evelyn Starr. Evelyn is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. She’s worked with a number of well-known brands including Hasbro, Gillette, and Dunkin. She specializes in working with “brands in adolescence,” brands that have stalled after their initial success. And Evelyn’s the author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Star...
Allen Adamson - Seeing the How
July 26, 2023 09:00 - 40 minutes - 27.8 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Allen Adamson. Allen’s the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business. And Allen’s the author of a number of bestselling brand strategy books including his latest - Seeing the How: Transforming What People Do, Not Buy, to Gain Market...
Howard Tiersky - Winning Digital Customers: The Antidote to Irrelevance
July 19, 2023 09:00 - 49 minutes - 33.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky. Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’. He’s named one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching. And Howard’s the author...
Leslie O'Flahavan - The Power of Plain Language in Customer Experience
July 12, 2023 09:00 - 42 minutes - 29.4 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Leslie O’Flahavan. Leslie’s the owner and founder of E-WRITE where she helps Fortune 500 companies, government agencies, and non-profit organizations learn how to write better for both their customers and their internal audiences. Leslie and I discuss how you can use plain language to simplify your customer experience while setting up your frontline employees for success. Here’s what we discuss: How writing in business has c...
From the Vault: Stacey Hanke – Become a More Influential Leader
July 05, 2023 15:00 - 42 minutes - 28.9 MBThis week's SIMPLE brand episode features a "From the Vault" discussion with Stacey Hanke about her book, Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday! When it comes to providing simple experiences to your customers, or your team members, you’re either helped or hindered by your level of influence. And many leaders are mistaken about what it means to be influential. In this episode, Stacey and I discuss methods for improving communication and producing the idea...
Joey Coleman - Never Lose an Employee Again
June 28, 2023 09:00 - 52 minutes - 36.1 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Joey Coleman! Joey’s an award-winning speaker and a customer experience and employee experience design expert. He’s worked with hundreds of companies to help them deliver remarkable customer experiences while dramatically improving their profits. You may remember Joey’s first appearance on the SIMPLE brand podcast when he taught us how to successfully retain and grow our customer base. This time, we discuss his latest bestsel...
Scott McKain - The Ultimate Customer Experience
June 21, 2023 09:00 - 43 minutes - 29.8 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Scott McKain. Scott’s a globally recognized authority on how organizations and professionals create a distinction to attract and retain customers. He’s a member of the Professional Speakers Hall of Fame. And he’s one of 24 members of the “Sales and Marketing Hall of Fame.” And Scott’s the author of eight best-selling customer experience books including his latest - The Ultimate Customer Experience: 5 Steps Everyone Must Know ...
Heather Younger - The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood
June 14, 2023 09:00 - 37 minutes - 25.6 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Heather R. Younger, author of The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood! Heather’s an international keynote speaker, and she’s the Founder and CEO of Employee Fanatix, a leading employee engagement firm. She’s also the host of Leadership With Heart podcast. And she’s the author of three best-selling leadership and employee engagement books including her latest - The Art of Active Liste...
From the Vault: Dee Ann Turner - Crush Your Career: Ace the Interview, Land the Job, and Launch Your Future
June 07, 2023 09:00 - 1 hour - 42.6 MBThis week's SIMPLE brand episode features a "From the Vault" discussion with Dee Ann Turner discussing her book, Crush Your Career! Dee Ann is the former head of Talent with Chick-fil-A. She was the company’s first female officer and was instrumental in building and growing Chick-fil-A’s well-known culture. In her 33-year career with Chick-fil-A, she was responsible for franchisee selection, talent acquisition, management and development, diversity and inclusion, culture and engagement, so...
Jeannie Walters - You Need a Customer Experience Mission
May 31, 2023 09:00 - 37 minutes - 25.5 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Jeannie Walters. Jeannie’s an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators - a firm helping companies increase sales and customer retention through elevated customer experiences. And she’s the host of the Experience Action podcast. From the importance of creating and instilling a Customer Experience Mission to approaching your customer journey map as a verb, a...
Emmanuel Probst - Assemblage: The Art and Science of Brand Transformation
May 24, 2023 09:00 - 56 minutes - 38.8 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Emmanuel Probst. Emmanuel’s the Global Lead of Brand Thought-Leadership at Ipsos. He’s an adjunct professor of Consumer Market Research at UCLA. And he’s a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest - Assemblage – The Art and Science of Brand Transformation. Just like a master blender uses the art of assemblage to know how to orchestrate, assemble and combine all the...
Robert Patin - Eliminate Complexities So You Can Simplify and Scale
May 17, 2023 09:00 - 38 minutes - 26.8 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Robert Patin. Robert’s an international best-selling author and he’s the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. And he’s the host of the Agency Blueprint podcast. Robert and I discuss lessons on how to take your team’s operations from complex and out of hand to a simple, scalable machine. A machine that helps you ultimately have more time to focus on the right work to...
Greg Kihlström - House of the Customer: A Blueprint for 1:1 Customer-First, Employee-Driven Business Transformation
May 03, 2023 09:00 - 43 minutes - 30.2 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Greg Kihlström, author of House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation. Greg’s a speaker, entrepreneur, and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives. He’s the host of the Agile Brand podcast. Greg and I discuss: What customer-centric brands do that are different than all the others How custo...
Erik Huberman - The Three Principles of Marketing to Help Your Brand Soar
April 26, 2023 09:00 - 43 minutes - 30.2 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar. Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget. Some of the topics we discu...
Joe Mull - Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work
April 19, 2023 09:00 - 52 minutes - 36.3 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Joe Mull, author of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work. Joe’s an international keynote speaker, he’s the founder of BossBetter Leadership Academy, and he’s the host of the BossBetter Now podcast. Employalty releases on May 9, but it’s quickly becoming one of the most talked about HR and workplace culture books. Joe and I discuss his lessons from Employalty all around turning your or...
Adam Toporek - Be Your Customer's Hero
April 12, 2023 09:00 - 56 minutes - 39.1 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Adam Toporek, author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines. Adam’s an internationally-recognized customer experience expert, keynote speaker, and customer service trainer who helps organizations transform their relationships with their customers through better strategy, training, and communication. He’s the founder of Customers That Stick®, and the former co-host of the Crack the C...
Mark Miller - Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage
April 05, 2023 09:00 - 47 minutes - 32.6 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Mark Miller, author of Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage. Mark’s the Vice President of High Performance Leadership with Chick-fil-A. And Mark’s the author of 11 best-selling books including his latest Wall Street Journal bestseller - Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage. Some of the topics we discuss include: The three rules that go int...
Sara Ross - Dear Work: Something Has to Change - Simplifying Our Relationship to Work
March 22, 2023 09:00 - 1 hour - 41.9 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Sara Ross, author of Dear Work: Something Has to Change! Sara’s an international keynote speaker and the founder of the leadership research firm BrainAMPED. She’s transforming the future of work by using the power of brain science to amplify organizational vitality, and by helping people work, lead, and succeed in healthy, high-performing, human-centric ways. It’s no secret that too many leaders and too many professionals feel...
Jeff Toister - The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises
March 15, 2023 09:00 - 51 minutes - 35.1 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Jeff Toister, author of The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises! The Guaranteed Customer Experience turns the concept of a guarantee on its head. An experience guarantee goes beyond merely providing a warranty against any product defects or failures. It actually encompasses the entire customer journey to promise an experience that never falls short of expectations. Some of the topics w...
Juliana Marulanda - Simplify Your Business and Scale Your Time
March 08, 2023 10:00 - 44 minutes - 30.4 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Juliana Marulanda, founder of ScaleTime! Juliana and ScaleTime have helped hundreds of agency owners and business leaders get their lives back by developing systems to save time, add employees, and streamline processes to create lean, mean, profitable machines. Some of the topics we discuss include: Why most leaders have a hard time creating and managing systems Having systems in place helps your people feel secure and view ...
Nick Webb - One Step Ahead: How to Dominate Your Market with Innovation Leadership
March 01, 2023 10:00 - 45 minutes - 31.4 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Nick Webb, author of One Step Ahead: How To Dominate Your Market With Innovation Leadership! Nick is a world-renowned Strategist, Futurist, Bestselling Author, and one of the top keynote speakers in the world. Nick was on the SIMPLE brand podcast back in episode 74 talking about What Customers Hate. This time he’s back to talk about lessons from his latest book - One Step Ahead: How To Dominate Your Market With Innovation L...
Stephen Houraghan - Becoming a Brand Strategy Master
February 22, 2023 11:00 - 47 minutes - 32.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast! Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts, The Brand Master Podcast. Stephen and I discuss his lessons all around what branding and brand strategy truly are and how you can use his processes and framework to create a highly sought-after, stand-out brand. Some of the topics we...
Jay Baer - The Time to Win: Increasing Speed and Responsiveness in Customer Experience
February 08, 2023 11:00 - 39 minutes - 27.5 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth and Hug Your Haters: How to Embrace Complaints and Keep Your Customers! Jay’s one of the world’s top 30 Global Gurus in customer service AND online marketing and is a hall of fame keynote speaker. And Jay’s the author of six best-selling books. Jay and I discuss insights from his latest research study - The Time to Win: The 2022 Cons...
Ann Handley - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
January 25, 2023 11:00 - 41 minutes - 28.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content! Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset ha...
Jim Knight - Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans
January 18, 2023 11:00 - 51 minutes - 35.5 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Jim Knight, author of Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans. Jim’s the former head of global training for Hard Rock International - so you KNOW he’s great at teaching people how to deliver rock star experiences. Jim’s the author of three best-selling books including his latest - Service That Rocks! Some of the topics we discuss include: How rock bands and brands are similar in how ...
Brittany Hodak - Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
January 11, 2023 11:00 - 37 minutes - 25.6 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak, author of Creating Superfans: How to Turn Customers Into Lifelong Advocates. Brittany was on the SIMPLE brand podcast back in episode 67. This time she’s back to discuss her new book, Creating Superfans. You want to deliver experiences that convert your customers into devoted superfans — repeat customers who evangelize and advocate for your brand to others without you even having to ask. Brittany and I discuss h...
Dr. Cindy McGovern - Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
January 04, 2023 15:00 - 43 minutes - 30 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Dr. Cindy McGovern, author of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand! Dr. Cindy is best known as the First Lady of Sales®. She’s an internationally renowned keynote speaker and she’s the founder of Orange Leaf Consulting which helps thousands of organizations and individuals create dynamic and robust sales processes. Dr. Cindy and I discuss her lessons from Sell Yourself all around the right way...
From the Vault: Nate Brown: How to Create a Seamless Customer Experience
December 28, 2022 11:00 - 59 minutes - 41.1 MBThis week's episode features a "from the vault" discussion with Nate Brown. Nate’s the Senior Director of Customer Experience for Arise Virtual Solutions. But beyond that, he's one of the biggest experts in the Customer Experience industry. I say he’s an expert, but Nate proclaims himself more of a perpetual student of the world's greatest experiences who simply shares his learnings with the world. And in line with his nature of sharing his learnings, Nate’s the founder and head of CX Acc...
From the Vault: Annette Franz - Built to Win: Designing a Customer-Centric Culture
December 28, 2022 10:00 - 44 minutes - 30.9 MBThis week's episode features a "from the vault" discussion with Annette Franz. Annette’s the founder and CEO of CX Journey Inc., a customer experience strategy consulting firm that helps clients ensure that the customer is at the center of all they do. As a seasoned Customer Experience veteran with over 30 years of experience, Annette’s held CX leadership roles at some of the top brands in the country including J.D. Power, Fidelity, and Mattel. And her latest book was just released this ...
From the Vault: Margaret Molloy - How Brands Commit to Simplicity
December 14, 2022 11:00 - 50 minutes - 34.6 MBThis week's episode features a "from the vault" discussion with the Chief Global Marketing Officer of Siegel+Gale, Margaret Molloy. Margaret’s been featured in Harvard Business Review, Fast Company, Forbes and so many others. And she’s consistently recognized as one the most influential CMOs on Twitter. The best way for your business to brand out from the crowd is through a focus on simplicity. Not only do your customers require it, they’re willing to pay a premium for it. And they’re much...
From the Vault: Dan Gingiss - The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
December 07, 2022 11:00 - 51 minutes - 35.7 MBThis week's episode features a "from the vault" discussion with Dan Gingiss. Dan’s an international keynote speaker and customer experience coach who believes that a remarkable customer experience is your best marketing strategy. He’s had a 20-year professional career where he’s held leadership positions at McDonald’s, Discover and Humana. He also hosts the Experience This! Show podcast and The Experience Maker Show. And Dan is the author of The Experience Maker: How To Create Remarkable ...
Melanie Deziel - Prove It: Exactly How Modern Marketers Earn Trust
November 30, 2022 11:00 - 37 minutes - 25.9 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust! Melanie was on the show all the way back in episode 13 where we discussed her first book, The Content Fuel Framework. This time she’s back to discuss her new book - Prove It: Exactly How Modern Marketers Earn Trust. There's a simple framework to follow to help you craft your promises and back up each claim your brand makes. Melanie and I discus...
Part 2 of Carmine Gallo - The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman
November 23, 2022 11:00 - 30 minutes - 21.3 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Carmine Gallo, author of The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman! This episode is Part 2 in my two-part series with Carmine. You can listen to Part 1 in Episode 91 here. Carmine’s here to talk about his latest book - The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. In this episode, Carmine and I go further with his lessons and dig into more tools you can use t...
Part 1 of Carmine Gallo - The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman
November 17, 2022 11:00 - 35 minutes - 24.5 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Carmine Gallo, author of The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman! I’m doing something a little different with this interview. I’m releasing it as a 2-part series. My interview with Carmine is jam-packed with so many lessons on improving your communication that I don’t want you to get overwhelmed by having to digest it all in one listen. My hope is that splitting it up makes it a simpler li...
Bill Price - The Frictionless Organization
November 09, 2022 11:00 - 47 minutes - 32.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Bill Price, author of The Frictionless Organization: Deliver Great Customer Experiences with Less Effort! Bill and I discuss his lessons around seeking, finding, and eliminating all the friction that can happen in your customer experience. And more importantly, we discuss how to proactively ensure that friction doesn’t get into the customer experience in the first place. Some of the topics we discuss include: Why the best...
Adrian Brady-Cesana - How Happiness as a Habit Drives Your Customer Experience and Employee Experience
November 02, 2022 10:00 - 52 minutes - 35.8 MBAdrian’s one of the leading voices in the Customer Experience industry. As the host of the CXChronicles podcast, he talks with customer-focused business leaders from around the world to share their perception of Adrian’s Four CX Pillars: Team, Tools, Process, and Feedback. Some of the topics we discuss include: Focusing on developing and managing the right team is foundational to your Customer Experience operation How making “happiness as a habit” is integral to your customer experience ...
Rick DeLisi - Digital Customer Service
October 19, 2022 10:00 - 1 hour - 44.3 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Rick DeLisi, author of Digital Customer Service: Transforming Customer Experience for an On-Screen World! Rick’s an author, a speaker, and a customer-experience expert who helps companies achieve greater customer loyalty. And he’s one of the co-authors of The Effortless Experience. Today, Rick’s back at it with his latest book - Digital Customer Service. The importance of crafting your customer experience centers around how y...
Melina Palmer - What Your Employees Need and Can't Tell You
October 12, 2022 10:00 - 53 minutes - 36.7 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Melina Palmer, author of What Your Employees Need and Can't Tell You! Melina is CEO of The Brainy Business, where she provides behavioral economics training and consulting to businesses all around the world. She's the host of The Brainy Business podcast. And she's the bestselling author of two books devoted to behavioral economics. In her latest book, What Your Employees Need and Can’t Tell You, she helps readers better unde...
Sarah Panus - Empathy-Driven Brand Storytelling
October 05, 2022 10:00 - 48 minutes - 33.1 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Sarah Panus, host of the Marketing With Empathy podcast! You’ve likely heard about how valuable storytelling is in your content. But too many marketers today throw around the term "storytelling" without really knowing HOW to use storytelling well. Sarah’s a brand storytelling strategist, and she’s the owner of Kindred Speak consulting where she helps communicators and content marketers create more meaningful connections with ...
Donna Cutting - Employees First! Rolling Out a Red Carpet Employee Experience
September 28, 2022 10:00 - 49 minutes - 34.3 MBIn this week’s episode of the SIMPLE brand podcast, I talk with Donna Cutting, author of Employees First!: Inspire, Engage, and Focus on the Heart of Your Organization! Donna is the CEO of Red Carpet Learning. She helps brands create cultures of happy, engaged people who deliver exceptional customer service. And she’s the bestselling author of three books devoted to delivering red carpet experiences including her latest - Employees First!: Inspire, Engage and Focus on the Heart of Your Org...