e85 – Apple Kremlinology

Apple hardly ever gives away information about upcoming products…unless you believe that there are secret clues in hidden places. We look at what Apple may (or may not) have signaled in event invitations and product codenames over the years.

Apple hardly ever gives away information about upcoming products…unless you believe that there are secret clues in hidden places. We look at what Apple may (or may not) have signaled in event invitations and product codenames over the years.

Follow Up
QuickTake photos in 2019
RIP Ambrosia Software
final WayBack capture
ambrosia-archive
EV Override rewrite

Kremlinology
event invitations
roundups at The Verge and Oak Innovations
iPod – "Hint: It's not a Mac"
iPod nano – change pocket
iPod video – "One more thing…"
movie store – "It's Showtime"
Apple TV+ – "It's show time."

iPhone – Welcome to 2007
WWDC 2007 – Time Machine
iPhone SDK Roadmap
MacBook "in the air"
WWDC 2008 – double Golden Gate
unibody MacBook – "The spotlight turns to notebooks."
WWDC 2009 – iPhone 3G…S!
iPad – paint splatters
similar art in Eminem iPod ad

Retina MacBook Pro
Retina icon for iPad 3rd gen
Ed called it.

Lion – "Back to the Mac."
iPhone 5 – 12 = 5
WWDC 2016 – Siri responses
2015 – "Hey Siri, give us a hint."

Code names
Apple varieties
McIntosh
Cortland – IIGS
Jonathan – Jonathan computer
Gala – El Capitan
Fuji apple / mountain – Sierra
Lobo apple / mountain? – High Sierra
Liberty apple / mountain? – Mojave

Plus Plus – Macintosh SE
Gizmo – Apple Watch
Apple's previous watch
Gizmo Appearance Manager theme