e27 – Apple advertising
Simple Beep
English - November 28, 2015 16:10 - 1 hour - 39.4 MB - ★★★★★ - 12 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode we cover 20+ years of Mac and iPod advertising, from Big Brother's grey dystopia to Jony Ive's white room and beyond.
In this episode we cover 20+ years of Mac and iPod advertising, from Big Brother's grey dystopia to Jony Ive's white room and beyond.
Links for this episode:
the beginning: 1984
Chiat/Day
Big Brother
1985: Lemmings
the interregnum (1985–1997)
Mac OS 8 multitasking ad
Mission Impossible
Sony's current Bond tie-in
MI: The Web Adventure [WayBack]
"The Business Macintosh"
Ive and Jobs take over
30 years of Mac ads in 60 seconds
Ive talks about the TAM
Think Different
Rob Siltanen's firsthand account
"Here's to the Crazy Ones" [Dreyfuss] [Jobs]
posters
iMac
"Simplicity Shootout"
Colors and Yum.
Jeff Goldblum
"No Step Three" (spoiler: it's EarthLink)
"Three Pizzas"
"Internet?"
drunk version
G3 vs. Pentium II
Intel "bunny" ad
Apple's response: "Burn"
PowerBook G3
"It eats Pentium notebooks for lunch"
keynote introduction
full-size print ad
"Watch Austin Powers twice"
claim debunked
dual expansion bays
Snail
Macs switch to Intel
copying controversy
The Postal Service – Such Great Heights
Switch
apple.com/switch [WayBack]
poor Ellen Feiss
Get a Mac
supercut of all ads
Justin Long (Mac)
John Hodgman (PC)
hobo names
UK version: Mitchell and Webb
Numberwang
Japan: The Rahmens
"Virus"
synchronized banner ads
PC impersonates Steve Jobs
iPod
silhouettes supercut
iPod socks
Feist's increased sales
iPod Touch
original ad concept
Nick Haley
remade TV ad
NYT on the ad getting picked up