How do you make your Direct Mail stand out from the crowd? How do you give your readers that warm and fuzzy feeling? And how do you even start writing when you have a blank page in front of you and crippling self-doubt inside of you?


Simon sits down with Holly Paulin to chat about how she writes copy. Listen to them discuss blank pages, elephant noises, finding your charity's voice and more.


Find Holly on Twitter @HollyHPolly


And Simon is @ToastFundraiser or at changefundraising.com

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