When Code is Design w/ Erick Calderon

In this episode, Lex Sokolin discusses with Erick Calderon, CEO of Art Blocks his fantastic journey in the NFT ecosystem.
Erick relates his starting point in the creative world through projection mapping and color mapping and how immersive experiences became blockchain-based digital objects. He explains what is generative art and how Ethereum is an incredible catalyzer for innovation in this field, by helping with the limits of Instagram and create the scarcity for what was initially unlimited. Erick and Lex also cover the incredible power of the community dynamics and highlight how desirability and recognizability are at the core of this system.