Episode 53 - Website Morphing for improved UX
The Marketing Podcast - Digital Marketing tips and insights
English - April 19, 2020 17:47 - 7 minutes - 6.87 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 52 - Marketing Advice I got from Eric Siu ( Founder Single Grain Los Angeles )
Next Episode: Episode 54 : Converting your Lead Gens ( SIFTGroupX )
21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the episode and in the next episodes as well.
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