Episode 48 - Creating High Quality Backlinks
The Marketing Podcast - Digital Marketing tips and insights
English - March 23, 2020 09:35 - 8 minutes - 7.63 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Off-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors.
Google introduced a software called Penguin in 2012 that basically crawls through websites to find any form of backlink manipulation on websites and inherently penalise websites that went against their guidelines. So you want to carry out proper and high quality backlink building and avoid penalties such as your website being totally removed from Google Search Engine Result page.
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