EP 34 Brand Activation for SMEs
The Marketing Podcast - Digital Marketing tips and insights
English - January 15, 2020 10:06 - 15 minutes - 13.8 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 33 The subtle art of not giving a **** & achieving true identity
Brand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention.
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