EP 239 : Keyword Research for your Inbound Marketing
The Marketing Podcast - Digital Marketing tips and insights
English - April 04, 2022 07:41 - 13 minutes - 12.2 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 238 : Discover by Google. Is it relevant for SEO ?
Next Episode: EP 240 : How to improve your Paid Search Performance
Inbound Marketing leverages the use of owned Marketing assets to provide your users/ audiences/ customers with the right information at the right time. This requires a very good understanding of your buyer's persona, profile and how they interact with the problems that your Business intends to solve for them.
Understanding this concept will guide you through your Keyword Research and Analysis process, since you will have a good understanding of what your target audience are searching for at the different stages of their buyer's journey.
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