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Unlocking Brand: Surescripts
Siegel+Gale Says
English - November 18, 2022 21:31 - 56 minutes - 77.9 MB - ★★★★★ - 12 ratingsMarketing Business branding marketing design brand experience communications agency business brand identity leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unlocking Brand: KPMG
Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.