Unlocking Brand: Measurement over Management

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English - March 10, 2022 14:22 - 48 minutes - 66.8 MB - ★★★★★ - 12 ratings
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Previous Episode: Aaron Hall: By playing a long game, the Commanders scored big with their rebrand

Next Episode: Margaret Molloy: Why B2B branding is more important than ever

Welcome to Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.