Unlocking Brand: Jacobs

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English - July 15, 2021 15:41 - 51 minutes - 70.3 MB - ★★★★★ - 12 ratings
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Previous Episode: Gabriele Zamora: Why metaphors make powerful brand names

Next Episode: Unlocking Brand: GE

Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President - Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand.