Unlocking Brand: GlobalFoundries

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English - August 10, 2022 14:54 - 55 minutes - 76.9 MB - ★★★★★ - 12 ratings
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Previous Episode: Wendy Gerber: Driving sustainable business growth for brands

Next Episode: Patrick Kampff: What makes for strong brands during times of crisis?

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Michelle Leyden Li, CMO of GlobalFoundries joins our President of the Pacific Rim Jason Cieslak and General Manager, Katie Conway to explore the lessons learned and the results experienced from rolling out the new GlobalFoundries brand one year ago.