![Siegel+Gale Says artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts124/v4/0c/5e/bc/0c5ebccb-5e81-20cf-ab91-29eebb2995f6/mza_15436153302039132799.jpg/100x100bb.jpg)
Nijel Taylor: Three qualities of a memorable logo
Siegel+Gale Says
English - May 06, 2021 13:17 - 7 minutes - 9.96 MB - ★★★★★ - 12 ratingsMarketing Business branding marketing design brand experience communications agency business brand identity leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Katie Conway: Launching a brand without shaking hands
Next Episode: Casey Seijas: A new human normal
In this episode, our Design Director Nijel Taylor reads, "Three qualities of a memorable logo." No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. Originally published in The Drum, Nijel defines three qualities that can ensure you achieve a memorable brand identity.