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Liz Olsen: Tell me your story—Branding and emerging technology

Siegel+Gale Says

English - October 01, 2020 13:19 - 8 minutes - 11.6 MB - ★★★★★ - 12 ratings
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Previous Episode: Lisa Kane: An open letter to a CEO—Considerations for rebranding
Next Episode: Matt Egan: Brand building for the coming wave of corporate M&A

In this episode, our Senior Director of Strategy for EMEA, Liz Olsen, reads, “Tell me your story: Branding and emerging technology.”
Originally published on siegelgale.com, Liz’s article discusses the importance of developing a customer-facing narrative that states in a clear, concise and compelling way what you offer to the world.