James Withey: Brand Architecture--Five tips for rationalizing your portfolio in 2021
Siegel+Gale Says
English - April 14, 2021 20:19 - 5 minutes - 7.3 MB - ★★★★★ - 12 ratingsMarketing Business branding marketing design brand experience communications agency business brand identity leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Margaret Molloy: Six reasons to rebrand
Next Episode: Katie Conway: Launching a brand without shaking hands
In this episode, our Executive Director, EMEA James Withey reads, "Brand Architecture: Five tips for rationalizing your portfolio in 2021." Originally published on SiegelGale.com, James shares five ways to help ensure that an exercise in brand rationalization drives the desired efficiencies, while allowing you to continue strengthening those brands that made the cut.