404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins
Side Hustle Pro
English - May 15, 2024 07:00 - 1 hour - 82.8 MB - ★★★★★ - 1.7K ratingsEntrepreneurship Business Marketing sidehustle sidehustlepro sidehustles sidehustleshow smallbusinessowners blackownedbusiness blackentrepreneurs blackwomen blackwomenownedbusiness businesspodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:
How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 womenHighlights Include:
00:00 Intro
02:38 Navigating corporate America
11:30 Pitching to Sugarfina
14:32 Launching Boss Women Media
16:52 Monetizing the business & impactful collaboration
27:43 Staying nimble and pivoting at the right time
34:02 Navigating a challenging pregnancy
38:10 Creating a brand for Black and Brown girls
48:18 The power of a strong team
54:00 Tips for entrepreneurs
Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/ Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
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