Showbiz Sandbox 652: Comscore, Nielsen and the Battle Over TV Ratings

Showbiz Sandbox

English - March 26, 2024 19:41 - 1 hour - 134 MB - ★★★★★ - 59 ratings
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The way audiences watch television has changed radically over the past ten years, bet it when, where or how. Nielsen, long the king of TV ratings, is facing competition from upstarts like Comscore. With viewership on mobile and over-the-top devices not always being measured, advertisers are beginning to include social media awareness into account when […]

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