Ep 336 - Sergio Garnier: The World Is Not Enough

Sergio Garnier has studied throughout the world to understand the inner-workings of business and operations. With a deep background in animal services and cattle ranching, the creation of a Mezcal brand seemed relatively incongruent. But an exploration of the region of Durango and utilizing the natural plants growing on his family's ranch, Sergio created Ultramundo mezcal. The rustic, peppery, and hauntingly fruity mezcal is beyond unique and is finally making its way across the United States. Sergio and I talk about music, art, design, and NASA.