Customer conversations with Pip Stocks

SHOPOLOGY: The Retail Show with Louise Grimmer

English - August 15, 2021 21:00 - 32 minutes - 22.7 MB
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Previous Episode: 22. The future role of stores with Danny Lattouf, and what the Experience Economy really means

Next Episode: 24. Celebrating Australia's Coolest Retailers with Jo-Anne Hui-Miller

How powerful are personal conversations with customers in an age of big data?

Pip Stocks is the founder of Hearsay, a new platform designed to make it easier for brands and researchers to have meaningful conversations with their customers. In this episode of SHOPOLOGY, Dr Jason Pallant spoke to Pip about the power of customer conversations, and how they can add meaningful insights to other quantitative methods. Pip shares tips on how to identify 'WOW moments' from customer conversations, and the ways Hearsay is trying to make this process easier for everyone through their innovative platform.

Find more about Hearsay at https://hearsay.io/ and check out their special offer for Students and Start-ups at https://hearsay.io/studentoffer/

SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.