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#418 Running Shoe Retail 2024: Key Shifts and Outlook
Shoe-In
English - April 01, 2024 04:00 - 25 minutes - 23.8 MB - ★★★★★ - 37 ratingsManagement Business News Business News fashion advocacy business footwear innovation retail shoes trade Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #417 Exploring the Shoe Industry’s Transformation With Born’s John Heron
Michael McCauley, owner and operator at Fleet Feet, joins to share key insights into his running shoe store in Augusta, Georgia. We chat about the running brands best connecting consumers, the changing operations of their retail store, which includes extensive training for new employees, and lengthy customer service processes to find the perfect footwear and build a consumer profile. McCauley also shared insights on running retails evolution, noting how their customer base has shifted from 80% runners to 80% comfort and medical referrals.
With special guest:
Mike McCauley, Owner, Fleet Feet Augusta
Hosted by:
Andy Polk