Scaling a Home-Grown Business with Melanie Ang of Backcountry Wok
Ripples of Radical Generosity
English - July 09, 2021 07:00 - 10 minutes - 14.7 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Investing business sdgs womeninbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“Whenever people ask me about the growth trajectory, I don’t feel like I’ve come that far. But when I reflect back to the full three or four years, it’s like, wow, we’ve actually done so much. But because it’s been such a gradual progression of small steps along the way, it really adds up to such a momentous journey." —Melanie Ang, founder of Backcountry Wok
In this episode:
Join Melanie Ang, Founder of SheEO Venture Backcountry Wok, and SheEO founder Vicki Saunders, as they discuss Melanie’s journey as an entrepreneur and what led her to begin her Venture. Backcountry Wok creates Dehydrated Asian-inspired and plant-based meals in 100% compostable packaging. A portion of profits supports outdoor education and sustainability programs for youth.
They also discuss:
Melanie’s path to entrepreneurship and growing the Venture organically
How spending time outdoors led to recognizing a gap in the market
Reflecting on the gradual progression of Backcountry Wok’s growth trajectory
Her business model, expanding to retailers, and an expansion into the US
Co-creating her products + working with a dietician
What’s next from Backcountry Wok + her asks for the community
We invite you to join us as an Activator at SheEO.World.
Take action and engage with Backcountry Wok on Facebook, Instagram, Twitter, and LinkedIn.