"Centralizing the food system was the largest social experiment that we don't talk about how much it's failed. So I constantly think about, it's not our job — even from Kete Kai's perspective — it's not our job to go into community and say, 'This is what you should do.' But it's our job to come in and say, 'This is the knowledge that we have around creating what we create and why we do what we do. What does that look like for you?'"


— Lisa Booth, CEO + Founder of Kete Kai


In this episode:

Meet new SheEO Venture Kete Kai! Lisa Booth joins Vicki Saunders to talk about Kete Kai's affordable meal kit service, their goal to end hunger in Aotearoa by 2030, and giving customers and community the power to make change.


They also discuss:

The need for a change in food systems and distribution
Reducing waste, helping farmers, and empowering local communities
Creating a transparent technology platform to support this effort
Challenges that Kete Kai has faced in building the Venture
Warmth and support she's experienced in the SheEO community

We invite you to join us as an Activator at SheEO.World.


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