Protecting Consumer Data Using Secret Shopper Safeguards With Boltive CEO Dan Frechtling

Dan Frechtling is the CEO of Boltive, a digital security and privacy developer creating technology for compliance. He’s been a trailblazer in the B2B and SaaS industries for nearly 25 years. Before joining Boltive, Dan was the President of G2 Web Services, a provider of merchant risk intelligence, where he developed cybersecurity solutions to detect damaging activity such as transaction laundering. Dan has held several executive leadership roles at Hibu, Mattel, Stamps.com, and McKinsey, a global management consulting firm offering solutions for organizations in the government and private sectors. He earned his MBA from Harvard University.

With the emergence of e-commerce retailers, digital advertising is constantly evolving. Once shoppers purchase items, brands monitor online shoppers’ behaviors through a collection of digital footprints. The result is targeted ads — products of behavior-based advertising. These ads are marketing strategies for companies to funnel sales and earn hefty profits. Unfortunately, these intrusive methods can lead to privacy issues, putting user data at risk for theft.

Privacy expert Dan Frechtling warns it’s not enough for consumers to clear cookies, delete apps and browser extensions, or toggle on and off to ensure data protection. Digital security and privacy firms such as Boltive want to protect consumers from malware risks. Boltive provides online tools such as Ad Lightning and privacy guards to identify, block, and replace harmful ads. These tools can also detect data-sharing apps to avoid noncompliance.

In this episode of the She Said Privacy/He Said Security Podcast, Jodi and Justin Daniels welcome Dan Frechtling, CEO of Boltive, to discuss data leakage and programmatic advertising. Dan explains privacy challenges in online marketing, Boltive’s secret shopper safeguard strategies, and offers consumers tips for protecting their online data.