Privacy Laws and Ad Tech: A Deep Dive on Compliance

Gary Kibel is a Partner at Davis+Gilbert LLP, a law firm serving various industries and sectors including real estate, financial services, hospitality, and technology. In his role, he counsels clients on new media and advertising law, privacy and data security, and information technology. As a Certified Information Privacy Professional (CIPP), Gary advises providers of information technology services and customers for products and services regarding complex technology and intellectual property issues. Before Davis+Gilbert, he was an Information Systems Analyst at Merrill Lynch.

With ad tech rapidly advancing and the US passing contradictory privacy laws in various states, compliance is not a universal approach. Instead, conformity requires companies to have a keen understanding of ad tech and data exchanges within the industry. So how can you develop an approach that encompasses ad tech’s multifaceted components? 

As a privacy law council on digital media, Gary Kibel understands the challenges businesses face managing differing standards, information-sharing, opt-outs, and targeted advertising. He states that by evaluating data types, you can determine which requirements apply to each use case. When implementing compliance features on websites, corporations often deploy cookie banners as a primary solution. But this requires thorough consideration for disclosure requirements, opt-outs, and performance and must be integrated with additional approaches.

In today’s episode of She Said Privacy/He Said Security, Davis+Gilbert’s Partner, Gary Kibel, joins Jodi and Justin Daniels for a discussion on advertising technology privacy laws. Gary shares key takeaways from his IAPP Global Privacy Summit presentation, how to comply with conflicting US privacy laws, and how businesses should consider cross-contextual opt-outs.