Chief Privacy Officer Jason Sarfati Explains Everything You Need To Know About Location Data Privacy

Jason Sarfati is the Chief Privacy Officer and VP of Legal at Gravy Analytics, a location intelligence company providing real-world consumer intelligence to help organizations overcome today’s biggest challenges. Before joining Gravy Analytics, he was a Privacy Associate at Arent Fox and the Director of Privacy & Data Ethics at Treliant, a consulting firm serving financial institutions. 

Jason earned his JD from George Mason University and holds a Certified Information Privacy Professional certification with a US concentration, making him an expert in the data privacy laws that govern US private sectors. He’s a member of the International Association of Privacy Professionals, a thought leader on trending privacy issues, and a frequent contributor to legal publications.

Geographic information, or location data, is intelligence about the geographical whereabouts of a device, such as a smartphone. Companies like Gravy Analytics use mobile location data to gain insight into individuals’ movement patterns to understand market trends and consumer behaviors. The issue with this type of tracking is that sensitive materials like health data become vulnerable. There’s also the risk of unsolicited advertising, physical assaults, and other various attacks. So, how do companies like Gravy Analytics use data for the betterment of society without further harming society?

Jason Sarfati, head of privacy at Gravy Analytics, explains how they integrate privacy controls into their products. While the company strives to provide accurate sources of usable and trusted data, privacy is at the forefront during development. With its privacy-enhancing technology, the privacy team can identify the collection of location data at sensitive places. Once detected, it’s deleted from all systems.

In this episode of the She Said Privacy/He Said Security Podcast, Jodi and Justin Daniels interview Jason Sarfati, Chief Privacy Officer and VP of Legal at Gravy Analytics, to discuss location data privacy. Jason talks about Gravy Analytics and the services the company offers, how privacy considerations are included during product development, using location data to identify individuals, and privacy and security best practices for parents of teenagers.