The Effective Course Creator Podcast artwork

The Effective Course Creator Podcast

141 episodes - English - Latest episode: 18 days ago - ★★★★★ - 11 ratings

Creating an effective online course helps business owners to get their time back–without sacrificing the results their clients get. 

I’m Kristin Maahs, a former ten year teacher with a masters degree turned six figure online course creator. After combining my teaching & business experience, what I learned is being an effective course creator is all about choosing the right techniques, mastering a few key strategies, and teaching your content effectively. 


If you are a coach or service provider who is ready to turn your experience and expertise into an effective online course this is the podcast for you. 


I’ll show you my framework for creating and selling a course that will create more social proof, testimonials, referrals and ultimately more sales.

Let's increase your income and your impact while also getting your time back. 

Marketing Business Entrepreneurship marketing entrepreneurship online courses online business how to start a business teacherpreneur teacher business teacher seller
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Episodes

113. Using the Evergreen Strategy as a Course Creator

April 11, 2024 10:00 - 28 minutes - 19.9 MB

Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day free trial of Kajabi here. Connect with Kristin: Website I Facebook I Instagram About Kristin Maahs In the past 8+ years Kristin has transformed from a teacher to an online course creator. With over 1700 course sales, she has used her 10 years of...

114. Weekly Routines of a Course Creator

April 11, 2024 05:00 - 19 minutes - 13.2 MB

There are many marketers out there that will tell you they created an online course once and make money in their sleep. While some of that can be true, they fail to leave out what you need to do as a course creator to keep the momentum going. If you aren’t making improvements to your course and prioritizing your student engagement, it’s not scalable OR sustainable. In this episode I’m sharing the weekly routines course creators need in order to get consistent results for their students, test...

How to Improve Your Online Course So Your Students are Successful

March 25, 2024 11:00 - 12 minutes - 8.73 MB

On this episode of the She's Building a Dream podcast Kristin takes a deep dive into the world of online courses. Kristin shares her expertise on how course creators can overcome the common hurdles of student engagement and course completion rates. Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day f...

112. How to Improve Your Online Course So Your Students are Successful

March 25, 2024 11:00 - 11 minutes - 8.24 MB

On this episode of the She's Building a Dream podcast Kristin takes a deep dive into the world of online courses. Kristin shares her expertise on how course creators can overcome the common hurdles of student engagement and course completion rates. Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day f...

111. Mistakes Course Creators Make with Software

February 28, 2024 05:00 - 14 minutes - 10.2 MB

In this episode I'll share with you the mistakes course creators make with software.  You will learn:  What is software hopping Why you need to make sure you are prioritizing good software The "must-haves" of software  Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day free trial of Kajabi here....

110. The Three Processes You Must Have as a Course Creator

February 02, 2024 02:00 - 11 minutes - 8.11 MB

Many course creators make the mistake of not having systems inside their business or their course. Most times when someone doesn't have systems in their business, they don't have systems in their course. As a course creator it is incredibly important to have the right systems in your course so that your students have a better experience. So stay tuned as we talk about the three processes you must have as a course creator. Check out the show notes here Ready to create an online course bu...

Growing Your List With Summits as an Online Course Creator - With Krista Miller

January 18, 2024 02:00 - 27 minutes - 18.7 MB

At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months af...

109. Growing Your List With Summits as an Online Course Creator - With Krista Miller

January 18, 2024 02:00 - 27 minutes - 18.9 MB

At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months af...

108. Should You Use Gamification to Help Your Students Finish Your Course?

January 05, 2024 10:00 - 11 minutes - 8.09 MB

As soon as someone talks about making an online course more engaging, some people default to thinking about gamification. In this episode, I’m going to share with you my take on gamification and if it’s the answer to making your students finish your course. Check out the show notes here Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

Should You Use Gamification to Help Your Students Finish Your Course?

January 05, 2024 10:00 - 12 minutes - 8.57 MB

As soon as someone talks about making an online course more engaging, some people default to thinking about gamification. In this episode, I’m going to share with you my take on gamification and if it’s the answer to making your students finish your course. Check out the show notes here Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

Using the FACT Method For Finding More Course Leads With Jeff Wenberg

December 21, 2023 05:00 - 14 minutes - 9.92 MB

Jeff has been deep in the marketing world for the last 13 years working with some of the biggest names and companies in the digital marketing space. He started his official marketing career as team member #11 on the Leadpages team and helped grow the company to 45,000 paying customers as Head Product Educator. During that time they grew their audience to hundreds of thousands, and generated multiple millions in ARR and also secured $35M in venture capital.  Jeff has seen and done it all. F...

107. Using the FACT Method For Finding More Course Leads With Jeff Wenberg

December 21, 2023 05:00 - 13 minutes - 9.43 MB

Jeff has been deep in the marketing world for the last 13 years working with some of the biggest names and companies in the digital marketing space. He started his official marketing career as team member #11 on the Leadpages team and helped grow the company to 45,000 paying customers as Head Product Educator. During that time they grew their audience to hundreds of thousands, and generated multiple millions in ARR and also secured $35M in venture capital.  Jeff has seen and done it all. F...

106. How to Structure Your Program to Give Client Feedback & Support

November 01, 2023 09:00 - 25 minutes - 17.5 MB

 Nicole Culver helps experts create simple evergreen sales in their business so they can scale up their sales, without any more time from them. Nicole's company LVTD empowers founders with the right tools, mindset, strategy to have wildly profitable businesses. She quit teaching in 2011 to be a CEO and has been running an online business ever since. Nicole runs her company with her husband Dan and has been able to grow a 7 figure business working just 15 hours a week. Get to know Nicole:...

How to Structure Your Program to Give Client Feedback & Support

November 01, 2023 09:00 - 25 minutes - 17.3 MB

 Nicole Culver helps experts create simple evergreen sales in their business so they can scale up their sales, without any more time from them. Nicole's company LVTD empowers founders with the right tools, mindset, strategy to have wildly profitable businesses. She quit teaching in 2011 to be a CEO and has been running an online business ever since. Nicole runs her company with her husband Dan and has been able to grow a 7 figure business working just 15 hours a week. Get to know Nicole:...

How to Make Sure You Have the Right Students in Your Online Course

October 25, 2023 09:00 - 11 minutes - 7.86 MB

Have you ever purchased a course and realized you were not the right fit for the course?  That could be because they are selling the wrong problem to the wrong person. We don't want that to happen to you! Listen in to this episode to make sure you are solving the right problem for the right person.  This will help your online course students to get more results so you can get more testimonials and more sales! Click here for the show notes! Ready to create an online course but struggling ...

105. How to Make Sure You Have the Right Students in Your Online Course

October 25, 2023 09:00 - 10 minutes - 7.38 MB

Have you ever purchased a course and realized you were not the right fit for the course?  That could be because they are selling the wrong problem to the wrong person. We don't want that to happen to you! Listen in to this episode to make sure you are solving the right problem for the right person.  This will help your online course students to get more results so you can get more testimonials and more sales! Click here for the show notes! Ready to create an online course but struggling ...

104. Time to Make Another Version of Your Course: Where Do You Start?

October 18, 2023 09:00 - 10 minutes - 7 MB

Creating an online course once and then selling it again and again is part of the advantage of the online course business model, but what happens when it’s time to make another version? When you know you need to make updates and upgrades to your course in order to continue to sell it and scale it...where do you even start? Check out the show notes here: https://www.kristinmaahs.com/blog/104 Ready to create an online course but struggling to get your course put together? Check out The Mag...

Time to Make Another Version of Your Course: Where Do You Start?

October 18, 2023 09:00 - 10 minutes - 7.49 MB

Creating an online course once and then selling it again and again is part of the advantage of the online course business model, but what happens when it’s time to make another version? When you know you need to make updates and upgrades to your course in order to continue to sell it and scale it...where do you even start? Check out the show notes here: https://www.kristinmaahs.com/blog/104 Ready to create an online course but struggling to get your course put together? Check out The Mag...

Common Mistakes to Avoid as a Course Creator

October 11, 2023 09:00 - 21 minutes - 14.8 MB

Are you not getting testimonials and referrals from the students inside your course? If not, listen in to this episode to hear some of the mistakes you might have made inside your course that are causing the lack of results in your students. Check out the show notes here: https://www.kristinmaahs.com/blog/103 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

103. Common Mistakes to Avoid as a Course Creator

October 11, 2023 09:00 - 20 minutes - 14.3 MB

Are you not getting testimonials and referrals from the students inside your course? If not, listen in to this episode to hear some of the mistakes you might have made inside your course that are causing the lack of results in your students. Check out the show notes here: https://www.kristinmaahs.com/blog/103 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

102. Optimizing Course Content for Different Learning Styles

October 04, 2023 09:00 - 10 minutes - 6.92 MB

When it comes to learning, there are 4 main styles for the way people learn. Most people have more than one style combined. In this episode I will cover the 4 main learning styles and how you can address each one in your course. When you teach someone in the way they learn they will pay more attention, absorb the information, and get results.  Check out the show notes here: https://www.kristinmaahs.com/blog/102 Ready to create an online course but struggling to get your course put togethe...

Optimizing Course Content for Different Learning Styles

October 04, 2023 09:00 - 10 minutes - 7.4 MB

When it comes to learning, there are 4 main styles for the way people learn. Most people have more than one style combined. In this episode I will cover the 4 main learning styles and how you can address each one in your course. When you teach someone in the way they learn they will pay more attention, absorb the information, and get results.  Check out the show notes here: https://www.kristinmaahs.com/blog/102 Ready to create an online course but struggling to get your course put togethe...

101. 4 Ways to Get Clarity and Start Taking Action

September 27, 2023 09:00 - 9 minutes - 6.71 MB

I’ve talked to many business owners lately who have been lacking clarity so I thought it would be a good thing to bring up in the podcast. If you find yourself what I like to call ‘spinning your wheels’, struggling to take action, struggling to get things done, and struggling to make decisions, you likely are struggling from lack of clarity. Many of the people I talk to know they need to redo their course or program. They know it needs an uplift of some sort but they are lacking the clarity...

100: Lessons I’ve Learned After 6 years With an Online Course & 100 Episodes

September 20, 2023 09:00 - 21 minutes - 14.8 MB

Owning a business is a huge learning experience. Looking back on when I first started this podcast, since 2019 I have pivoted, changed, and learned a lot. In this episode I’m going to share some of the things I have learned about having an online business, being an online course creator, and hosting a podcast. Check out the show notes here: https://www.kristinmaahs.com/blog/100 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map ...

99. How to Best Use Course Software to Get Your Students Results

September 13, 2023 09:00 - 21 minutes - 15 MB

There are so many different pieces of software out there. It can be overwhelming to choose just one. Many course creators make the mistake of choosing one that is not the right fit for their business model or types of students. Some course creators make the mistake of choosing the cheapest. In this episode I’m going to share with you about the connection between your course portal and your students’ results. Check out the show notes here: https://www.kristinmaahs.com/blog/99 Ready to creat...

98. The One Key Component Many Course Creators Leave Out That Impacts the Success of Their Students

August 16, 2023 09:00 - 8 minutes - 6.1 MB

In this episode we are talking about the one key component that many course creators leave out in their online course. This can greatly affect the success of your students and ultimately your course. How do you actually teach someone your knowledge and help them to apply what you  have taught them? Check out the show notes here: https://www.kristinmaahs.com/blog/98 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on...

97. How to Not Easily Overwhelm Your Course Students

August 09, 2023 09:00 - 8 minutes - 5.54 MB

Many course creators put a large amount of content in their course thinking that it gives more value to their course. However, more often they overwhelm their students. When a student is overwhelmed they stop taking action. In this episode, we are going to talk about how you can make sure you put the right amount of content in your course. Check out the show notes here: https://www.kristinmaahs.com/blog/97 Ready to create an online course but struggling to get your course put together? C...

96. One Way to Measure the Success of Your Students in Your Course

July 19, 2023 09:00 - 9 minutes - 6.42 MB

In this episode we are talking about what most course creation coaches leave out: assessments. You will learn:  Why assessments in your course are important What kind of assessments you should have in your course How to use your course software to build out assessments in your course Check out the show notes here: https://www.kristinmaahs.com/blog/96 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

95. One Way to Get Your Students More Results In Your Online Course

July 12, 2023 09:00 - 8 minutes - 5.76 MB

When it comes to learning we all have different preferences and learning styles or ways that we learn best. You must include different learning styles in your online courses in order to help your students to succeed and get results. Listen in to this episode as I share how you can incorporate these in your online course. Check out the show notes here: https://www.kristinmaahs.com/blog/95 Ready to create an online course but struggling to get your course put together? Check out The Magic Co...

94. The Journey of Online Course Creation with Carly Hill

July 05, 2023 09:00 - 31 minutes - 21.7 MB

Carly is a mom of 4 who helps women free up time and money by showing them how to build budgets that work in real life. With a background in special education, Carly loves teaching women and families how to take complex topics like money and break them down into actionable, achievable steps. FOLLOW CARLY HILL: INSTAGRAM: www.instagram.com/debtfree.mom WEBSITE: www.debtfreemom.co PODCAST: www.dfmpodcast.com Check out the show notes here: https://www.kristinmaahs.com/blog/94 Ready to cre...

93. 3 Reasons Why You Shouldn't Create an Entire Course Before You Sell It

June 28, 2023 09:00 - 10 minutes - 7 MB

So many people get stuck in this indecision… should I create the entire course before I sell it?  In this episode I’m going to show you why creating the entire course before you sell it is not in the best interest of you OR your students! Check out the show notes here: https://www.kristinmaahs.com/blog/93 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

How to Be Productive as an Online Business Owner With Kristen Van Horn

June 21, 2023 09:00 - 34 minutes - 23.5 MB

 Kristen Van Horn is a productivity and business coach. She helps entrepreneurs be more effective and efficient in their business by helping them create schedules and systems so that they have more time for the things they love. Get to know Kristen Van Horn! Website Instagram Check out the show notes here: https://www.kristinmaahs.com/blog/92 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

92. How to Be Productive as an Online Business Owner With Kristen Van Horn

June 21, 2023 09:00 - 34 minutes - 23.7 MB

 Kristen Van Horn is a productivity and business coach. She helps entrepreneurs be more effective and efficient in their business by helping them create schedules and systems so that they have more time for the things they love. Get to know Kristen Van Horn! Website Instagram Check out the show notes here: https://www.kristinmaahs.com/blog/92 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

91. Three Tools to Use to Record Your Online Course

June 14, 2023 09:00 - 12 minutes - 8.43 MB

Some of the most common questions I get from new course creators is, “How do I record my course? What do you use to record? Do I need slides? So in this quick episode, I wanted to give you the three tools you need to record your course simply so it looks professional but is also efficient. Check out the show notes here: https://www.kristinmaahs.com/blog/91 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagr...

90. The 4 Most Important Questions to Ask Yourself Before You Launch a Course

June 07, 2023 09:00 - 8 minutes - 5.9 MB

Many people market their course based on the solution it provides and then don’t get the kind of sales they want. In this episode I’m going to share with you 4 crucial questions you must have full clarity on before you can launch your course. Check out the show notes here: https://www.kristinmaahs.com/blog/90 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

89. What Happened When I Launched My Course 7 Times in 7 Months

May 31, 2023 09:00 - 18 minutes - 12.6 MB

Way back in October 2022 I committed to doing something that I knew would be hard for me to commit to. I knew I had to do it to get over some fears, to hone in on my craft and my messaging and to build some serious momentum in my business. In this episode I’m going to share the details of what happened when I launched my course 7 times in 7 months. Check out shownotes here: https://www.kristinmaahs.com/blog Ready to create an online course but struggling to get your course put together?...

88. How to Leverage a Sales Page When Selling Your Course With Dani Paige

May 24, 2023 09:00 - 29 minutes - 20.3 MB

In today's episode, I interview Launch Copywriter & Strategist, Dani Paige. She helps course creators write un-boring launch copy so they can convert more members, and create more impact, with their online programs. She also helps emerging copywriters learn the high-paying skill of launch copy, so they can build thriving online businesses. Check out the shownotes and Dani's info here. Ready to create an online course but struggling to get your course put together? Check out The Magic Cour...

87. Top Mistakes New Course Creators Make

May 17, 2023 09:00 - 11 minutes - 7.82 MB

In this episode I'm going to share with you the common mistakes new course creators make.  Check out the show notes here: www.kristinmaahs.com/blog/87 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

86. How to Enroll Students in Your Course on Autopilot

May 10, 2023 09:00 - 22 minutes - 15.7 MB

Allison Hardy is an email funnel strategist who helps coaches and experts enroll more clients into their courses or memberships, on autopilot. Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She and her husband Teer, and two kids, nine year old Camden and five year old Nora, live right outside of Washington, D...

How to Enroll Students in Your Course on Autopilot

May 10, 2023 09:00 - 23 minutes - 16.4 MB

Allison Hardy is an email funnel strategist who helps coaches and experts enroll more clients into their courses or memberships, on autopilot. Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She and her husband Teer, and two kids, nine year old Camden and five year old Nora, live right outside of Washington, D...

85. Choosing a Profitable Online Course Topic

May 03, 2023 09:00 - 12 minutes - 8.28 MB

Choosing a profitable online course topic can be a challenging task, but there are several factors to consider to increase your chances of success. Here are some tips: 1. Identify your expertise 2. Research the demand: Market research is the key to the game (Check out episode 78) 3) Test your idea: Again market research is key 4) Find a gap in the market 5) Evaluate the competition 6) Consider your target audience 7) Plan your course structure Come join the next Course mapping worksh...

Choosing a Profitable Online Course Topic

May 03, 2023 09:00 - 12 minutes - 8.92 MB

Choosing a profitable online course topic can be a challenging task, but there are several factors to consider to increase your chances of success. Here are some tips: 1. Identify your expertise 2. Research the demand: Market research is the key to the game (Check out episode 78) 3) Test your idea: Again market research is key 4) Find a gap in the market 5) Evaluate the competition 6) Consider your target audience 7) Plan your course structure Come join the next Course mapping worksh...

84. Money Mindset Blocks and How They Can Impact Your Success

April 26, 2023 09:00 - 14 minutes - 10 MB

Money blocks are negative thoughts or beliefs that prevent individuals from achieving financial success. In this episode you will learn: 7 common types of money blocks How to identify and address these money blocks Why you need to overcome these blocks asap You can find the show notes here: www.shesbuildingadream.com/blog/84 Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

Money Mindset Blocks and How They Can Impact Your Success

April 26, 2023 09:00 - 15 minutes - 10.7 MB

Money blocks are negative thoughts or beliefs that prevent individuals from achieving financial success. In this episode you will learn: 7 common types of money blocks How to identify and address these money blocks Why you need to overcome these blocks asap You can find the show notes here: www.shesbuildingadream.com/blog/84 Come join the 3 Day Course Mapping Workshop! Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Fin...

83. Building a Community For the Students in Your Online Course

April 19, 2023 09:00 - 4 minutes - 3.4 MB

In this episode you are going to learn: Why you need a community for your course students What kind of community you need Places to host a community online  Click here to check out the show notes. Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

82. Metrics For Launching a Course Online

April 12, 2023 09:00 - 15 minutes - 10.7 MB

When you launch your course you need to be paying attention to certain numbers and metrics. They are the biggest indicator of success.  The numbers should be what drives every decision in your business.  If you don't pay attention to the numbers you will be forced to make decisions based on emotions and that is never good! In this episode you will learn: What numbers you should track What decisions you should make based on the numbers The biggest metric to track if you are afraid of spe...

81. Should You Create an Entire Course Before You Sell It?

April 05, 2023 09:00 - 9 minutes - 6.58 MB

In this episode you are going to learn the pros and cons of selling a course before you create the entire thing. You will also learn the 3 things you should do if you plan to sell a course before you have the entire thing created. Check out the show notes for this episode here Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

80. How the Curse of Knowledge Impacts You as a Course Creator

March 29, 2023 09:00 - 11 minutes - 7.67 MB

Have you ever noticed how hard it is to explain something to someone that you have done over and over again?  Maybe you have started to teach your child how to ride a bike and you forgot about the simplest things: when to apply the break, how to go up a hill, how to ride down hill, etc.  When it comes to course creation it can be the same way. When you first start creating a course it can be difficult to remember where you once were.  This happens with anything you have conquered or done ...

79. How to Use AI With Course Creation

March 22, 2023 09:00 - 12 minutes - 8.89 MB

Artificial Intelligence is here and it is here to stay. Instead of resisting it or turning your blinders on to it, I want to help you see how you can use it with course creation and how it will help to take the pressure off of you.  You know I’m all about creating an effective course–one that truly gets people results. I don’t think artificial intelligence can replace that.  There is more to creating an effective course than just the actual course content. There are learning strategies and...

78. What is Market Research & Why is it Important?

March 15, 2023 09:00 - 21 minutes - 14.9 MB

In this episode you will learn: Why you might be resisting doing market research 5 tips for doing market research Where to do market research You can find the show notes HERE. Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!