071: Caitlin Bacher, Social Media Strategist

Find Caitlin here:
Website // Facebook // Twitter // Instagram // Pinterest

Caitlin Bacher is a social media strategist, blogger, and speaker who teaches biz owners + entrepreneurs how to create a profitable social media strategy.

Sign up for her newsletter and get access to a digital library of free eBooks, worksheets, and Facebook group.

Caitlin lives in the San Francisco Bay Area with her patient husband, spirited daughter, and grumpy cat. She loves Twizzlers, yoga, and BravoTV.

This episode is extra special because Caitlin is the first person we've had on the show twice! {besides ourselves, lol!} Danielle chatted with her HERE about social media.

Chatting with Caitlin was so much fun, so much laughing and so much great wisdom was shared.

As we do every week, we start out with one of our favorite questions, we asked Caitlin what her definition of success is.

"being happy and fulfilled - that's changed a lot for me. I think because I think because I am so goal oriented, and because I've always been a bit of a hustler, I think a lot of times I get caught up in reaching the next goal, and the next and the next and the next...but, so, feeling that fulfillment I think is important to me."

We joke on the episode that Caitlin has been a hustler since age 12 when she had her own version of the Baby Sitter's Club {anyone else LOVE those books as a kid?}.  She shares with us that from an early age she was all about working hard and making things happen.

Caitlin shares with us when her definition of success shifted. I think this is something many of us can relate to!

"When I decided that I wanted to go into business for myself and I think this is true for a lot of people - the first thing you have your eye on is money - because when you're just starting out _ that was my definition of being a successful business owner __ and i feel like that's a big part of it: feeling like you have to justify it."

Caitlin also shares with us how she realized she needed to make changes to her business.  She was pushing herself too hard and not taking care of herself, which lead to her being in the hospital.  This was the kick in the pants she needed to make a few changes to her business so she could still have a successful business but not sacrifice her health!

We love the answer Caitlin shared with us when we asked if she could draw any similarities between her current business and past jobs she has had.  She was able to relate her past job as a teacher to her current job as a business coach.  She says that as a teacher she did more than just teach kids how to read, she taught them how to understand the words they were reading, so the could understand the story.  This is how she approaches her clients, she wants to go deeper for them to see the full value in social media! SO GOOD!

Listen to the full episode now!