The power of persuasion is a vital skill every online entrepreneur needs to learn. It’s how you convince people that your services or expertise matches their particular need. It’s how you convert lookers into buyers. It’s how you establish the trust that enables you to build a relationship with your following. On this episode of the podcast, I had such a great time chatting with one of the most persuasive people I know, Bushra Azhar. She’s been able to build an incredible online business focused on teaching others the power of persuasion and how to apply it to their online businesses. The funny thing is, she started her business as a bet with herself. You can hear Bushra’s amazing story on this episode of She Means Business.