She Creates Business | A Podcast for Wedding Pros artwork

She Creates Business | A Podcast for Wedding Pros

232 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 168 ratings

Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry.

This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. |

You'll get business clarity from every episode, whether we're unraveling the complexities of Business in engaging workshop-style sessions or sharing enlightening conversations with fellow wedding professionals.

We're more than just a podcast; we're a supportive community where new pros and seasoned veterans in the wedding industry come to find inspiration, innovative strategies, and practical tips.

Tune in every Tuesday and Thursday wherever you get your podcasts!

Powered By The MediaWed Network

Connect with the She Creates Business Podcast:
Instagram: @shecreatesbusiness
Email: [email protected]
Website: www.shecreatesbusinesspodcast.com

Careers Business Entrepreneurship weddingbusiness weddingbusinessmarketing weddingphotographers weddingplanners weddingplanningbusiness weddingprofessionals
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Episodes

191: The *Real* Actions that Build a Wedding Business, 8 Lessons Learned with Amelia Holder

February 20, 2024 14:04 - 51 minutes - 96.2 MB

In today’s episode of She Creates Business, a Podcast for Wedding Pros host Kinsey Roberts sits down with the dynamic Amelia Holder, a seasoned entrepreneur and the visionary behind Emerson Fields, a premier wedding venue in Missouri. Celebrating eight years of business success, Amelia shares eight invaluable lessons she's garnered along her journey—four pivotal insights that propelled her venue to become a sought-after destination and four misconceptions that, surprisingly, had little im...

190: Quietly Building a Successful Wedding Planning Business with Chelsea Cholas

February 20, 2024 13:49 - 50 minutes - 93.1 MB

In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events. Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a thriving wedding planning business. Key Highlights: Building in Silence: Chelsea shares her journey from conducting backyard weddings as a li...

189: Unlocking the Secrets of Intellectual Property for Wedding Pros with Paige Hulse

February 20, 2024 13:43 - 1 hour - 117 MB

In this empowering episode of She Creates Business, a Podcast for Wedding Pros, host Kinsey Roberts sits down with Paige Hulse, a seasoned attorney, entrepreneur and the brains behind Paige Hulse Law. Paige brings her wealth of knowledge from a decade immersed in the creative and legal fields, offering invaluable insights into the world of intellectual property and trademark law. With her unique expertise, Paige outlines strategic legal frameworks that can transform your wedding business ...

How To Self-Publish Your Own Business Book To Increase Sales

July 05, 2022 14:52 - 46 minutes - 65.4 MB

Today I’m pleased to welcome Jodi Brandon to the She Creates Business Podcast!  In today’s episode, Jodi is giving us her best tips and advice for how we can self-publish a business book (or books!) that will help us make more sales, grow our businesses, and increase our brand equity.  Jodi Brandon is a book publishing partner for business owners. She has used her 20+ years of experience in book publishing to help 450+ business owners and entrepreneurs write, publish, and market a book to ...

She Creates Business is BACK!

June 30, 2022 20:02 - 25 minutes - 37.6 MB

Don’t call it a comeback!  Just kidding, call it whatever you want. She Creates Business is BACK and I couldn’t be more excited!  This return episode shares a bit with you about where I’ve been, what I’ve been working on since 2021, and the big changes I’ve made in my life and business!  Find me on Instagram @shecreatesbusiness

188: Understanding the Emotional Side of Weddings with Leah Weinberg

April 06, 2021 13:50 - 37 minutes - 51.4 MB

Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here.  In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as...

187: How to Build Wealth Through Investing with Ashley M. Fox

February 19, 2021 14:35 - 1 hour - 84 MB

Register for The Wedding Summit Series happening February 22nd-26th, 2021!  And don't forget to forward me your receipt if you purchase the All-Access Pass!  Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest. Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer investment and wealth-building advice and strategies to everyday people like you and me. Ashley M. Fox is a former Wall Street analyst,...

186: Stop Hiding from Your Clients with Megan Gillikin

February 04, 2021 17:43 - 35 minutes - 48.5 MB

JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients? This is the question we're asking in Episode 186 of the She Creates Business Podcast. As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle). I mean they're not marketing in a meaningful and impactful way that brings in clients and revenue. I've brought my friend Megan Gilliki...

185: Listen to This Episode if I Can Humbly Ask You for a Favor

January 22, 2021 20:14 - 6 minutes - 12.1 MB

Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast. Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join you and I on our journey together. If you would take the survey and then share it with one friend, I'd sure appreciate it. I recently announc...

184: Being Your Own Inspiration in a Trend-Focused Industry

January 19, 2021 10:00 - 43 minutes - 63.9 MB

Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it.  Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand with being inundated with news and noise on the latest trends. With the speed of the news cycle and how quickly trending topics come and go,...

183: 5 Steps to Strategically Position Yourself in the Wedding Marketplace

January 14, 2021 21:07 - 55 minutes - 80.1 MB

Today on the podcast I'm honored to have Renee Sabo on the show!  Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast. In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the Wedding Marketplace. What You'll Learn Today:  How to divvy up your market into well-defined segments that drive your marketing approach....

182: [NEW BIZ SERIES] Introducing, Open Heart Paperie

January 12, 2021 15:00 - 30 minutes - 45.5 MB

Welcome to the NEW BIZ SERIES on She Creates Business! I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie. First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie Twice a month on She Creates Business, I'll publish one of these NEW TO BIZ episodes. I'll share the good, the bad, and the ugly of starting, marketing, and growing a bus...

181: 2021 Marketing Trends + How to Use Them in Your Wedding Business

January 07, 2021 13:32 - 42 minutes - 62.2 MB

I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions. Why? I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise. In today's episode, I'm sharing several 2021 Marketing Trends that I gleaned from articles on HubSpot, Social Media Today, and NetHunt. Then, I'm taking you throug...

180: How to Create Systems in Your Home for Success in Your Wedding Business

January 05, 2021 20:30 - 50 minutes - 73.5 MB

Systems for Your Sanity - $47 for a limited time! The Planner's Vault Waitlist When we think of creating systems or outsourcing we almost always reference our wedding businesses and how we can get our time back as business owners. But what about another area of our life that takes up just as much (if not more) of our time......our home. I rarely hear thorough conversations around creating systems in our homes that result in MORE business success but my guest on the podcast today is here...

179: Do I Have to Blog for My Wedding Business? (Spoiler Alert: YES)

December 31, 2020 18:22 - 21 minutes - 33.4 MB

One of the questions I get the most often from my one on one marketing clients is: Do I Have to Blog for My Wedding Business? The short answer is: YES. I had an incredibly simple but very significant customer experience with a company over the holidays of 2020. This experience just further solidified my opinion that #1 blogging isn't dead and #2 your email list should be a huge focus in 2021. I want this episode to inspire you to get on the blogging/long-form content train in your wedd...

178: Business Growth: How to Know You're Ready with Jen Taylor Consulting

October 22, 2020 09:00 - 35 minutes - 52 MB

Click here to get on the Waitlist for Jen's Ops Boss Course! Today on the podcast I have the great pleasure of chatting with Jen Taylor from Jen Taylor Consulting and Taylor'd Events. Business Growth. We all want it....but are we ready for it? The answer may surprise you! Jen is here to help you explore growth opportunities as an entrepreneur and how to know whether those opportunities are coming at a good time, and whether or not they will be a great fit, for your business. www.jent...

178: How to Know You're Ready to Grow Your Wedding Business

October 22, 2020 09:00 - 35 minutes - 52 MB

Click here to get on the Waitlist for Jen's Ops Boss Course! Today on the podcast I have the great pleasure of chatting with Jen Taylor from Jen Taylor Consulting and Taylor'd Events. Business Growth. We all want it....but are we ready for it? The answer may surprise you! Jen is here to help you explore growth opportunities as an entrepreneur and how to know whether those opportunities are coming at a good time, and whether or not they will be a great fit, for your business. www.jent...

177: Don't Become the Local VHS Store of the Wedding Industry

October 20, 2020 22:07 - 20 minutes - 31.8 MB

*Warning* If you are not in the mood for some straight talk today, skip this episode. No hard feelings at all. Listen, there are a few foundational principles in life and business we should all follow that will help us get ahead. One of those is "treat others the way you want to be treated." I don't disagree with this at all. However, I think many of us take this to the extreme in the wedding industry and make it an excuse so we don't have to make hard decisions, so we don't have to grow...

176: How to Open a Size Inclusive Bridal Boutique with Christina Sloan

October 15, 2020 22:07 - 43 minutes - 63.8 MB

Important Message: Our sweet guest in this episode, Christina Sloan, has recently lost everything in a devastating house fire. If you're able to and would like to donate to Christina and her family to help them get back on their feet, please consider donating to the GoFundMe that her friends have created for her here:  https://www.gofundme.com/f/christina-sloan-amp-family-fire-relief How to Open a Size-Inclusive Bridal Boutique Today on the podcast I'm delighted to welcome Christin...

175: The Secret to Owning the Wedding Business You WANT

September 03, 2020 16:25 - 1 hour - 89.8 MB

Thank you to today's podcast sponsor: Sourced Co. Sourced Co. is your one-stop-shop for stunning stock photography and video made exclusively for wedding and event professionals. My favorite thing about investing in Sourced Co. is the fact that I use 100% of my investment every. single. month. I don't have to pick through a bunch of images that won't work for my business as a wedding pro. Get 15% off any purchase or subscription by using the code: SHECREATESBIZ I'm humbled to welcome...

175: The Secret to Owning the Wedding Business You Want

September 03, 2020 16:25 - 1 hour - 89.8 MB

Thank you to today's podcast sponsor: Sourced Co. Sourced Co. is your one-stop-shop for stunning stock photography and video made exclusively for wedding and event professionals. My favorite thing about investing in Sourced Co. is the fact that I use 100% of my investment every. single. month. I don't have to pick through a bunch of images that won't work for my business as a wedding pro. Get 15% off any purchase or subscription by using the code: SHECREATESBIZ I'm humbled to welcome...

174: Clean Up and Organize Your Digital Life

August 27, 2020 19:51 - 39 minutes - 58.4 MB

Thank you to today's podcast sponsor, Sourced Co. Sourced Co. is my go-to resource for Stock Photography and Video for Wedding Pros! For a limited time get 15% off every month for 3 MONTHS with the code: SHECREATESBIZ www.sourcedco.com  If you're ready to organize your digital life and business today's episode is for you! I'm joined by Jaine Kershner from Tea with Jaine and a 10-year veteran photographer. Jainé Kershner Photography has been featured in several wedding public...

174: How to Digitally Organize Your Wedding Business

August 27, 2020 19:51 - 39 minutes - 58.4 MB

Thank you to today's podcast sponsor, Sourced Co. Sourced Co. is my go-to resource for Stock Photography and Video for Wedding Pros! For a limited time get 15% off every month for 3 MONTHS with the code: SHECREATESBIZ www.sourcedco.com  If you're ready to organize your digital life and business today's episode is for you! I'm joined by Jainé Kershner from Tea with Jainé and a 10-year veteran photographer. Jainé Kershner Photography has been featured in several wedding public...

173: How to Set Yourself Apart from Your Competitors with Quantitative Data

August 20, 2020 16:10 - 1 hour - 94 MB

Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website How to Set Yourself Apart from Your Competitors Using Quantitative Marketing Data Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals and brands develop scalable marketing strategies tha...

173: How to Set Yourself Apart from Competitors in Your Wedding Business

August 20, 2020 16:10 - 1 hour - 94 MB

Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website How to Set Yourself Apart from Your Competitors Using Quantitative Marketing Data Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals and brands develop scalable marketing strategies tha...

172: The Rise of Gen Z and Embracing Tech to Meet Their Needs

August 13, 2020 16:22 - 46 minutes - 67.1 MB

Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for today's clients as Gen Z ages up and becomes the primary market for event clients, alongside Millennials. A generation that has gro...

172: How to Work with Gen Z Couples in Your Wedding Business

August 13, 2020 16:22 - 46 minutes - 67.1 MB

Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for today's clients as Gen Z ages up and becomes the primary market for event clients, alongside Millennials. A generation that has gro...

171: The Definitive Training Community for Wedding Planners

August 05, 2020 20:34 - 17 minutes - 27.6 MB

I want you to join me and hundreds of other wedding planners in The Planner's Vault.  Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know this is the membership that will actually grow your wedding planning business. Let's chat.

171: Wedding Planners, It's Time to Get to Work

August 05, 2020 20:34 - 17 minutes - 27.6 MB

I want you to join me and hundreds of other wedding planners in The Planner's Vault.  Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know this is the membership that will actually grow your wedding planning business. Let's chat.

170: What is Entrepreneurship Costing You?

July 23, 2020 14:42 - 1 hour - 110 MB

Click Here to Join Us in The Planner's Vault I'm honored to welcome back to the podcast, my friend and fellow podcaster, Megan Gillikin. Megan and I have recently had many, hard, and truthful conversations about what owning a business and being entrepreneurs have cost us. What we want to do differently in the years ahead and what is REALLY important to us and how we'd like to be remembered. (hint: we don't want to be remembered as the best planner and venue owner ever).  It's a conv...

169: [Live Coaching] Kinsey Gets Coached by Caryl Lyons on Adding Corporate Events

June 18, 2020 16:48 - 54 minutes - 78.5 MB

FREE LIVE WEBINAR:  How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons.  Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale businesses that not only support our families and communities...but also that support and amplify movements and messages that we're passion...

169: How a Rural Wedding Venue Can Diversify with Corporate Events

June 18, 2020 16:48 - 54 minutes - 78.5 MB

FREE LIVE WEBINAR:  How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons.  Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale businesses that not only support our families and communities...but also that support and amplify movements and messages that we're passion...

168: How Your Brand Story Can Drive Business Profit in Your Wedding Business

May 26, 2020 14:02 - 45 minutes - 66.1 MB

Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya's Course - Spark Marketing Most catering and events business owners fail at making money doing what they love because they don't know how to market themselves. Through her company, Flourish Marketing, Aleya offers marketing education, strategy, and tools that help wedding, catering, and events business owners stop staring at a blank calendar and start getting and keeping a consistent stream of client...

168: How to Use Brand Story to Drive Business Profits with Aleya Harris

May 26, 2020 14:02 - 45 minutes - 66.1 MB

Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya's Course - Spark Marketing Most catering and events business owners fail at making money doing what they love because they don't know how to market themselves. Through her company, Flourish Marketing, Aleya offers marketing education, strategy, and tools that help wedding, catering, and events business owners stop staring at a blank calendar and start getting and keeping a consistent stream of client...

168: How to Create a Brand Story for Your Wedding Business

May 26, 2020 14:02 - 45 minutes - 66.1 MB

Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya's Course - Spark Marketing Most catering and events business owners fail at making money doing what they love because they don't know how to market themselves. Through her company, Flourish Marketing, Aleya offers marketing education, strategy, and tools that help wedding, catering, and events business owners stop staring at a blank calendar and start getting and keeping a consistent stream of client...

167: How to Adjust Your Wedding Business Strategy During a Difficult Time

April 07, 2020 13:57 - 20 minutes - 32.5 MB

Free 20 Minute Pivot Strategy Session with Kinsey In our industry, we have Engagement, Booking and Wedding Season. Now, we're in Scrappy Season. COVID-19 has made all of us step back and think long and hard about our business models, the services/packages we're offering and how we're showing up for our clients. If you need ideas for how to pivot your wedding business right now, you're in the right place. In today's episode we talk about: - Brainstorming new services and packages ...

167: Scrappy Season, How to Pivot Your Wedding Business Right Now

April 07, 2020 13:57 - 20 minutes - 32.5 MB

Free 20 Minute Pivot Strategy Session with Kinsey In our industry, we have Engagement, Booking and Wedding Season. Now, we're in Scrappy Season. COVID-19 has made all of us step back and think long and hard about our business models, the services/packages we're offering and how we're showing up for our clients. If you need ideas for how to pivot your wedding business right now, you're in the right place. In today's episode we talk about: - Brainstorming new services and packages ...

166: How to Run Your Wedding Business Through an Economic Downturn from 4 Pros Who've Done It

March 26, 2020 09:00 - 1 hour - 104 MB

Click here to access all of the resources mentioned in Episode 166 Thank you to my incredible guests: Heather Dwight Meryl Snow Terrica Meghan Ely The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, encourage and move you to ACTION in your own business. We may or may not face an economic downturn, but if we do, this episode wil...

166: How to Handle an Economic Recession in Your Wedding Business

March 26, 2020 09:00 - 1 hour - 104 MB

Click here to access all of the resources mentioned in Episode 166 Thank you to my incredible guests: Heather Dwight Meryl Snow Terrica Meghan Ely The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, encourage and move you to ACTION in your own business. We may or may not face an economic downturn, but if we do, this episode wil...

165: Adding Revenue Streams for a More Sustainable Wedding Business + COVID-19 Info

March 20, 2020 21:48 - 54 minutes - 80.1 MB

Get all episode resources by clicking this link. Everything in the Pro Shop is 50% off. Use code: 50OFF I don't know about you, but I don't want my business to be a one-trick pony. When our business revenue comes from more than one place, our business is more sustainable. There may come a time in your wedding business when you're ready to: - Pivot to a new market or business model - Add an additional product or service - Add a revenue stream to what you're currently offering. ...

164: COVID-19 Business Resource Guide for Wedding Pros

March 18, 2020 00:25 - 5 minutes - 12 MB

CLICK HERE TO ACCESS THE BUSINESS RESOURCE GUIDE In lieu of creating yet more content on COVID-19, I've decided to create this simple spreadsheet to curate and share the best information I've found with you regarding this unprecedented period in the event industry. In the spreadsheet, you'll see tabs dedicated to General information, Legal, Wedding Insurance, Marketing/Messaging and how to keep your kids busy if school is canceled for 47 years (gotta have a few jokes right now). I ...

163: How to Bring the Human Connection Back to Your Wedding Business with Neillie Butler

March 12, 2020 18:46 - 34 minutes - 52.2 MB

In today's episode, I'm honored to welcome Neillie Butler from Mariee Ami. In this episode we talk about: - How Neillie started her planning business with $300 and a computer from Sam's Club - How she keeps human connection at the center of everything she does in her business - How she's helped her 7 full-time employees adopt the same values when it comes to relationships - and MORE! Connect with Neillie: https://www.marieeami.com/ @mariee_ami

162: Professional Development in the Wedding Industry with Megan Gillikin and a VERY Special Announcement!

February 26, 2020 13:47 - 57 minutes - 84.2 MB

The Planner's Vault is Coming! If you're a Wedding Planner who has been in business between 0-5 years and you're ready to scale and grow, The Planner's Vault is FOR YOU.  Megan created The Planner's Vault for wedding planners ONLY as a place to grow, scale, learn and be held accountable. This is the type of membership that will take your planning business to the next level.  On February 27th, 2020 Megan is hosting a FREE webinar so you can learn more about The Planner's Vault and ALL...

161: How to Get the Most out of Your CRM System with Renee Dalo of Moxie Bright Events

February 11, 2020 10:00 - 57 minutes - 84 MB

Get 30 Days of Aisle Planner FREE plus 25% Off Your First THREE Months! Get the Aisle Planner Discount and Learn More Here Renee Dalo from Moxie Bright Events is my guest today and she's here to share her best tips for how you can truly get the most out of your CRM System! Whether it's Dubsado, Honeybook, Aisle Planner or beyond, most of us are using some kind of CRM System in our wedding business......but we're likely not using it to its full advantage! Renee is here to remedy that!...

160: Using a Strategic Business Mindset as a Wedding Pro with Francie Dorman and Britt Cole of 42 North

February 04, 2020 10:00 - 1 hour - 89.7 MB

Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events. In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses. Both Francie and Britt are passionate advocates about making universal standards of excellence a priority in the wedding industry and you'll hear how those values have informed their own business and those they ment...

159: Corporate Events Will Change The Revenue in Your Business with Caryl Lyons

January 30, 2020 16:04 - 52 minutes - 77 MB

GET ON THE ROAR PLAYBOOK WAITLIST Today on the podcast I'm welcoming Caryl Lyons from ROAR Events. Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only. Caryl Lyons is the founder of ROAR events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings. She has over 27 year...

158: How to Market Your Wedding Business with a Limited Marketing Budget

January 21, 2020 10:00 - 54 minutes - 80.2 MB

GET THE FULL BLOG POST AND SHOW NOTES HERE The Pro Shop Boomerang for Gmail The First Step: I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest.  Why are we asking ourselves this question? Because anyone who owns a business should know that marketing leads to sales and sales are the financial life source of your business.  If you know this, then why do you have a limited marketing ...

157: How to Audit Your Wedding Business for a Successful New Year or New Quarter

January 16, 2020 20:37 - 45 minutes - 67.7 MB

GET THE FULL AUDIT AND SHOW NOTES HERE Why should we audit our wedding business? I’m not usually one for a lot of “feelings” in business but what I like about assessing how we felt about our business last year or last quarter is how it helps inform us about which parts of our business to focus on improving and which parts went well.  Questions to help get you started:   Did you feel like you were answering the same questions over and over again to couples, vendors, etc?  Did you fee...

156: How to Get Your Own Publicity for Your Wedding Business with Gigi Barnett

December 12, 2019 16:26 - 57 minutes - 83.4 MB

She Creates Business a Podcast for Wedding Pros is supported by The Pro Shop.  My guest on the podcast today is Gigi Barnett. Gigi is a 20-year new veteran who has taken her extensive experience to share with service-based business owners, like wedding pros, how to get their own publicity locally and beyond. Gigi's Website: https://storysellyourbrand.com/ Work with Gigi: https://storysellyourbrand.com/work-with-me/ What you'll learn in today's episode: - How to pitch local televis...

155: Why a Smart PR and Marketing Strategy will Help Wedding Brands Thrive with Natalie Denyse

December 10, 2019 12:28 - 1 hour - 90.4 MB

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today.  Here's a peek at what you'll hear in this episode: 1. What does modern marketing look like today?   2. Why is building a marketing plan so important?  ...

Guests

Christy Wright
1 Episode
Nikki Rausch
1 Episode
Taylor Bradford
1 Episode
Tonya Dalton
1 Episode

Twitter Mentions

@merylsnows 1 Episode