Episode 8 - with Sarah Richard, Founder of Girls That Scuba

From Girls That Scuba diving trips around the world, a paid membership community which fights back against 'pink tax' and the Girls That Scuba merchandise that was driven by demand from her community, it's safe to say that Sarah's well-versed in the art of juggling multiple revenue streams. If that’s not impressive enough, earlier this year, she also launched A Waste Free World - the online shop that is committed to reducing plastic consumption that was inspired by how much plastic the Girls That Scuba community were finding on their many dives around the world.

From how she dominated a niche in the scuba diving market and how she’s dealt with the backlash from men who have criticised her decision to focus solely on women (the two of us had quite a lot to say on that topic, as I’m sure you’ll soon hear!); what happened when the Girls That Scuba Instagram account was hacked for two weeks and how she navigated the threats from said hacker and the lessons that Sarah drew from the experience in its wake; to the impact that her Mum’s unexpected death in 2009 had on her mindset to not just launching her own business but life in general; Sarah’s story is an amazing reminder that you really can make a big impact on the world but only if you’re willing to work for it and be the change that you want to see…

I was and am still so inspired by this chat (you'll hear it in my voice no doubt!) and really hope you enjoy the natter.

She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com

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The good old social handles should you fancy a further peek!

She can. She did. @shecanshedid

Girls That Scuba @girlsthatscuba

A Waste Free World @awastefreeworld

Xero @xero

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