Episode 18 - with Elsie Rutterford and Dominika Minarovic, Co-Founders of BYBI
She can. She did.
English - March 04, 2020 08:27 - 40 minutes - 37.2 MB - ★★★★ - 5 ratingsEntrepreneurship Business Careers women in business business entrepreneurship female business owners Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
With unapologetic plans to become the leading beauty brand in the market going forward, Elsie and Dominika's shared ambition for BYBI and their story launching, sustaining and growing the 100% natural, vegan, cruelty-free and sustainable beauty brand to date is the perfect antidote to the winter blues in my opinion, should you find yourself lacking motivation and/or self-belief wherever you might be listening to this episode from today!
We discuss everything from why, as a young, agile start-up, they're not afraid to push back on industry norms and how that's helped to cement BYBI as a market leader in the clean beauty space. We also discuss what their journey from novice Co-Founders seeking a Virgin start-up loan to fundraising pros who've gone on to raise SEIS investment and two subsequent rounds of funding from VCs looked and felt like, in reality behind the scenes. The challenges of managing and sustaining a team who are as passionate about the business as they are; the never ending challenges of managing supply and demand; plus how they deal with rejection on a daily basis as Founders, be it from customers, investors and/or retailers alike are all topics that come up for discussion too.
Given the strict regulations that beauty brands must (understandably) adhere to, not to mention the numerous hidden costs involved in testing and launching beauty products, I always take my hat off to anyone that dares to venture into the space and Elsie and Dominika are no exception. I hope you enjoy it!
She can. She did. is hosted by Fiona Grayson (that's me, hello!) and is sponsored by xero.com
For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, SCSD50 going forward!
The good old social handles should you fancy a further peek!
She can. She did. @shecanshedid
BYBI @bybibeauty
Xero @xero
For more information about the She can. She did. - Midweek Mingle roadshow in London, Brighton and Cardiff throughout March, click here!
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