Episode 12 - Lauren Aston, 29
She can. She did.
English - May 14, 2019 18:30 - 1 hour - 55.8 MB - ★★★★ - 5 ratingsEntrepreneurship Business Careers women in business business entrepreneurship female business owners Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Having launched Lauren Aston Designs four years ago with a range of handmade chunky knits that are quite simply fabulous, Lauren's company has gone on to gain international attention, with the likes of Disney, Elizabeth Arden and the Beckham family amongst her fans!
From the early days of Lauren Aston Designs when it was just Lauren knitting at home on her own and how she grew the business to the extent that she now leads a team of eight, outgrew her home office and learnt quickly to prepare for the onslaught of Christmas orders throughout the year; how she's utilised Joanne Hawker's #marchmeetthemaker campaign each year and her refreshing view on paid ads and why she'll always prioritise knitting over paid campaigns; to the more challenging aspects of being your own boss that she's had to face behind the scenes, including the impact breaking her arm had on her mental health last year and her experience dealing with intellectual property law when a number of Chinese companies stole her designs in 2017; incredible designs aside for a sec, Lauren isn't afraid to embrace her inner weirdo and let her customers in and because of that, you can't help but warm to her and root for her to win...
She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com
For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
The good old social handles should you fancy a further peek!
She can. She did. @shecanshedid
Lauren Aston Designs @laurenastondesigns
Xero @xero
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