Episode 10 - with Rosie Davies-Smith, Founder of LFA and PR Dispatch

Having first interviewed Rosie when I launched She can. She did. back in August 2017, the two of us caught up over a glass of wine last fortnight to chat about everything she’s been up to behind the scenes since then (launching a second company, expanding her team, moving offices twice, getting married etc… to name but a few!).

We discuss everything from the numerous internships and jobs she juggled when she first moved to London in order to gain experience and her disruptive approach to launching LFA without funding in 2013, that tipped the traditional PR agency model on its head. We also chat about how she has approached the recruitment process since day one to ensure that she attracts the right kind of people and what she’s learnt about managing a team of women en route; why having the difficult conversations in business is so important and why she refuses to let her dyslexia hold her back; to her ongoing struggle to switch off from work and be present in her personal life and why she doesn’t feel the need to share every single bit of press that she receives. Plus, she opens up about the realities of launching a second business!

Rosie is the ultimate definition of an entrepreneur in my eyes and I'm very grateful to say that she dished out a whole lot of advice… twice... I may or may not have forgotten to press record the first time round..!

She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com

For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!

The good old social handles should you fancy a further peek!

She can. She did. @shecanshedid

LFA @lfa_agency

PR Dispatch @prdispatch

Xero @xero

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