Building Your Business Brand Using Podcasts with Anna Sabino.

Anna Sabino is ​an author, business building ​+ brand mentor and speaker. She teaches how to best leverage internet platforms to create a powerful and lasting personal brand. ​Anna leads workshops and ​shows how to increase influence with an effective content publishing strategy. She is a host of a daily video series #AnnaTalks, which she publishes on LinkedIn and Instagram.

​She is a life and business growth certified co-active coach represented by a NY literary agent. ​Her first book- Your Creative Career was published by Career Press in January 2018.

Anna shares how she realized doing a podcast tour is a great way of selling books as well as building a business. Podcasts are the trend to share information nowadays and they are a great way to share information. Anna believes that starting to be on other podcasts to expose and share your messages with multiple audiences gives you mileage. It is like having multiple microphones, making connections and inspiring people from different angles.

Anna developed a positive mindset and told herself that she was going to do the best she could and get her book out to a wide audience without looking at the statistics. “Knowing that people read less and less, I really knew that I have to have a creative way to sell the book”, states Anna. She believes that guest starring in a number of podcasts and sharing a great freebie is a wonderful way of starting a relationship that produces results.

Anna has a teaching program, Podcast Guest Formula, where she teaches on 5 key areas on building a podcast which are;

Crafting a very compelling story; How to be others-centered; How to shine the light on the podcast host; Presenting your story in a compelling way and How to grow your business which includes giving a gift.

In addition, Anna shares the following ways of growing your podcast:

Become an irresistible guest by being interested instead of being interesting; Be a marketing agency to give the host more exposure; Be others-centered.

 

Connect with Anna

Download the 10 Steps of Successful Content Creation free gift from Anna

Anna's website: www.annasabino.com

twitter.com:@LucidAnna

Instagram: @lucidanna

Medium: @AnnaSabino