142. Why We Love the Things We Love with Aaron Ahuvia
Here's Where It Gets Interesting
English - June 13, 2022 05:00 - 32 minutes - 37.5 MB - ★★★★★ - 13.3K ratingsGovernment Society & Culture Personal Journals history storytelling education government Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Sharon spends time speaking with Dr. Aaron Ahuvia, who is an expert on a specific kind of love: our love of things–things like places, objects, brands, and activities. The things we love tend to be part of our own identity: perhaps a part of our childhood, or something we spend a lot of time with. Aaron advocates for using our particular loves–poker, PEZ dispensers, sneakers, water sports–in leading us to others who share our common interests, and can be a catalyst in forging interpersonal relationships. But what makes us really love something? There’s a difference between finding value in an object or activity and really loving it. Ahuvia says one of three things needs to happen for us to feel a connection with a thing: the thing itself is anthropomorphic, or it connects us to another person, or it’s a part of our own identity. This fascinating discussion will have you wondering just why you love the things you love!
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